Case Study

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In today’s society, it is not difficult to fathom why an organization may place trademarks upon their designs or expressions. Such safety measures allow a company to ensure that others do not replicate their personality profile for commercial purposes, sanctioning for the delineation between organizations (Wensley and Caraway, 2014). A trial between Salam Toronto Publications v. Salam Toronto Inc. exemplified the lack of discrepancy between two companies and was investigated to detect trademark infringement. This lawsuit took place in Toronto, Ontario on Sept. 29, 2008, and lasted until Jan. 9th, 2009 (Salam Toronto Publications v. Salam Toronto Inc., 2009). The plaintiff, Salam Toronto Publications, administered by Mohsen Seyed Taghavi, was an Urdu/Farsi newspaper that had been operating since October 2000, printing issues pertaining to the Iranian population (Salam Toronto Publications v. Salam Toronto Inc., 2009). Mr. Taghavi indicated to the Court of Law that Salam Toronto Publications was registered on January 5th 2001 and "Salam Toronto” was trademarked, sanctioning for prima facie evidence of ownership (Salam Toronto Publications v. Salam Toronto Inc., 2009)(Wensley and Caraway, 2014). The plaintiff issued a trademark infringement following the depreciation of goodwill and breach of sections 7(b), 19, 20, and 22 of Canada's Trademark Act, and passing off (Salam Toronto Publications v. Salam Toronto Inc., 2009). The utmost deliberated section of the Trademark Act was section 20, which detailed that a trademark was violated only if it was used in “association with a confusing trade name” (Salam Toronto Publications v. Salam Toronto Inc., 2009). It was reported within the litigation that the defendant, Salam Toronto Immigratio...

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...not considered violated (Salam Toronto Publications v. Salam Toronto Inc., 2009). Moreover, trademark dilution was disparaged since “Salam Toronto” was considered a non-famous mark and involved little likelihood of confusion if services were in unrelated markets, which is what this particular lawsuit encompassed (Wensley and Caraway, 2014)("Trademark dilution"). Upon examination of all of this, the court decreed that there was no infringement and the litigation was dismissed.

Works Cited

Salam Toronto Publications v. Salam Toronto Inc., 2009 FC 24 (CanLII), retrieved on 02.15.14
"Trademark dilution." Wikipedia. N.p., 2 Jan 2014. Web. 15 Feb 2014.
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Wensley, Anthony. Caraway, Brett. “Trademark Lecture Slides” CCT206H5S.
University of Toronto Mississauga. 6, Feb. 2014. Lecture PowerPoint.

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