Case Analysis Of Delta Airlines And Southwest Airlines

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In choosing Delta Airlines and Southwest Airlines for this comparison was simply based on my wife’s familiarity in being her 10th year anniversary today working for Delta Airlines and the extensive travel, we have had over the years, well extensive to us as having some first-hand knowledge in the service of these two companies. In attempting to be bias over the years there has been some deciding factors as why we like utilizing and trusting Delta Airlines service beyond my wife’s affiliation that to us being thought of as just regular folks have found a number of inconsistencies in service that the Airlines provide. Some of these inconsistences are very blatant and it will be interesting to compare their operating, financial bottom lines to …show more content…

These operating cost have not been pasted on to the consumer (Motif Investing (2016). However, in manufacturing Boeing and Airbus hold a large proportion of the market and with other player joining the market it is unknown at this time if this trend will continue for Boeing and Airbus as consumers may take a benefit with new competitors surfacing (Motif Investing (2016). The concern and problem extend to government regulations placing local and foreign market competitive constraints along with the future fuel market is yet to yield. In looking into the current trends and future competition as (Motif Investing (2016) discusses “consumer confidence is may be as important as any of them” (Motif Investing (2016). It may boil down to consumer preference and being on the front line in customer service may in fact be the deciding factor for company growth. According to (Wahlen, Baginski, & Bradshaw, (2014), asses the financial statements and deduction is that it is evident that Delta Airlines has a higher shareholder equity as well as cash flow in operations and investments. Cash and short term investments have been relatively the same compared to Deltas showing a growth and double the revenue and less liabilities per capita in shareholder equity. Southwest has nearly double less activity in investments.

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