Carl's Jr.: Advertisement Analysis

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1980: A man is enjoying his burger when a cartoon star mascot appears and asks the man if that's the best hamburger that he's ever tasted. When the customer agrees, the star offers to show him how the hamburgers get their delicious charred taste. This ad is promoting a general burger patty and focuses on how Carl's Jr. has a charred broiled signature, reminding us of how they deliver that expectation. The ad is directed towards adults as the content contains vocabulary that most children wouldn't necessarily know, such as 'charred' and 'broiled'. Though, the friendly cartoon star adds "fun" to the ad, which can be meant to catch the attention of children. Between the burgers appearing appetizing and the man raving about his and showing an interest in knowing how they are made, the commercial is effective enough to get taste buds salivating. There isn't anything offensive or odd about this commercial that would cause harm to Carl's Jr's reputation. 1984: The ad shows an image They continue doing this until one of the splatters catches them by surprise because it resembles a woman sitting in a sexy pose; the narrator then states that eating these burgers gives one "hours of free entertainment". The ad was not only meant for adults, but obviously for men. In a humorous way, the narrator is explaining that the messiness of Carl's Jr. Burgers can give one free entertainment versus having to pay for showgirls; even though the burgers do in fact look most satisfying, it's most likely that this ad had more influence on men and teenage boys than it did on females. The mild sexism could potentially offend those that feel that the commercial is showing the men as being perverted and objectifying

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