As mentioned above, Canadian Tire has a three-year growth strategy and financial aspirations for 2015 to 2017. With the exception of the 9% growth aspiration for FGL Sports, CTC is on track to meet these aspirations in 2017, despite unanticipated events such as the decline of the economy in Alberta and the decline in the Canadian dollar vs. the US dollar. Beyond 2017, as CTC approaches their centenary in 2022, their goal is to become the undisputed number one retail brand in Canada. There are several ways that CTC is working towards this goal. To accomplish this, CTC is changing how it works with its Board of Directors. Traditionally, the Board of Directors has an oversight role with Management in the leadership role but at CTC the Board of …show more content…
The consolidated digital traffic all CTC brands is almost twice as large as it is for their flagship brand, Canadian Tire. Offering customers of these other brands access to Canadian Tire’s loyalty program and encouraging cross-promotion and cross-collaboration is a big opportunity for growth. CTC is also expanding their private-brands program, with the creation of a Consumer Brands Division in 2016 to formulate a company-wide long-term growth strategy for CTC’s private-brands such as NOMA, Mastercraft, CANVAS, FRANK, McKinley, Denver Hayes, and Dakota. These private brands account for 30% of Canadian Tire’s product offers and 80% for Marks. Private-brands are a competitive advantage for CTC as these are available exclusively from CTC, traditionally have higher margins, and give CTC more control over pricing, marketing, sales, and distribution. In addition, private-brands are also harder to price match. CTC is also exploring how to sell these branded products internationally. In addition, Canadian Tire has a proprietary consumer testing program called ‘Tested for Life in Canada’ that resonates with the Canadian consumer and their need for products that will work for
During 2014 there was an ethical dilemma that occurred at Canadian Tire. There was an employee named Samantha and she held the position of a Supervisor at Canadian Tire. Canadian Tire would give out Canadian Tire money to their clients depending on how much they have spent at the store and this was basically a marketing strategy for Canadian Tire whereby the clients could use the Canadian Tire money to purchase merchandise at the store. Samantha was in charge for restocking the Canadian Tire money at all times. Every time Samantha restocked the Canadian Tire money she would always withdraw few dollars out for herself and make adjustments on the paperwork and she would go to the Canadian Tire Gas station and purchase gas for herself. She went
Canadian Tires Supply Chain & Distribution teams guarantees their promise to their customers, to be their when they need them the most. For Canadian tire that means transporting excellent products from vendor to stores in the most effective and responsible way there is. Canadian Tire is always improving, they always tuning their capacity models, employing technology solutions, and building strong relationships with third party logistics and their product suppliers so they can do an excellent job at managing one of country’s deepest and most extensive supply chain network. They are always sharing long- term agreements with their partners. , They are always sharing forecast information and performing metrics so they can better
Canadian Tire’s positioning is adapting to the needs of customers and approaching new ideas. It’s also a very well know and establish organization in Canada.
...han a mercantile operation. This is evident through the rise of competition in the market, which prompted HBC to change to a corporative framework to carry out its operations. Furthermore, decreasing demand and supply of fur was weakening HBC. Focusing on other goods, rather than fur indicated that the company was reforming from its mercantile philosophy and exploiting other markets through a corporative framework. Lastly, the mercantile management was another declining factor to HBC’s operations. Leaders like George Simpson advocated a corporate management style so that it does not contradict with current Canadian economic environment. On the whole, it was important for HBC to transition to a complex corporate framework in order to survive through the transition. This transition initially progressed Canada towards the confederation and made its own stand globally.
Target, a high-end discount department store, hoped to continue expanding and adding to the company’s 1,752 stores, by purchasing 200 Zellers stores, located in Canada. One of Target’s, longtime goals was to expand into Canada , and after a decade, the company took a jump across the border (Shaw, 2011). Because many thousand Canadians hold a Red Card, Target’s reward card, Target assumed this would be a successful expansion, increasing the amount of US brands that encompass Canada’s market. Target spent a year converting the Zeller stores, altering and renovating them to transform them into Target Canada, a subsidiary of Target (Shaw, 2011). They opened 124 stores in locations all over Canada, hiring back only one percent of the former Zellers employees, desiring to make a fresh start for the department store chain (Target Refused Zellers Workers).
The football Club’s Board of Directors and leadership group gathers in an encouraged activity to assess its vision - we are a championship organisation; mission - the Saskatchewan Roughriders set the standard of excellence in Canadian football and values like our fans and stakeholders, winning philosophy, innovation,
Charles Hughes, president and CEO of Land Rover North America (LRNA), and his executive committee want to expand LRNA’s reach within North America. Based on the growing strength of the U.S. SUV market, research which suggests consumers are seeking vehicles that can help them have “experiences” while being practical, safe, reliable and luxurious, the success of the Discovery in the U.K. and near doubling of the Land Rover brand worldwide, LNRA is seeking to become the “world’s premier 4x4 specialty company” through effective brand, product and retail strategies. LNRA’s success hinges on making the correct positioning, marketing mix and retailing decisions.
The confederation of Canada, a process which took over a century long, with many notable events and people who were involved in forming what we know as Canada today. The confederation all started in 1763, with The Royal Proclamation. Britain decided that pacifying First nation was the best alternative to a costlier war. This proclamation created a boundary between the First Nations and the British Colonies. In the next 50 years or so, the Quebec Act, which revoked the Royal Proclamation, and Treaty of Paris, which recognized British North America to independently exist, and the Constitutional Act, happened. Although these were major events in Canada’s history, The War of 1812, was one of the most notable events that lead to Canada’s Confederation.
What does it mean to be a Canadian? What are the common values shared by the Canadian citizens? Denise Chong, who was an economic advisor to the Canadian Prime Minister, delivered the speech “Being Canadian” during the Canadian citizenship week, 1995. She explains in this speech the importance of Canadian citizenship, the values shared by the Canadians and how to strengthen the Canadian values.
What is a Canadian? Some may answer by describing typically friendly, polite, maple-loving people who find beavers to be of great importance. The truth is that whether or not others believe it Canadians are more than maple and hockey. ‘Scratch us and we bleed history’ (Waddington). Canadian identity has relations to symbols and object which are significant to the country but it is also greatly impacted by what has occurred in the history of the country. As a matter of fact, many of the things Canada is known for are significant because of the history of the country. The creation of the country was unique in itself with a variety of settlers and people native to the land eventually forming one nation. From these group came a variety of
A Canadian symbol familiar to the stomach is the Quebec-born dish of French fries topped with gravy and cheese curds called poutine. Poutine originated from Montreal in the late 1950s and it can be served as a main dish or side dish to an individual’s order. Since then, it has spread nationwide to restaurants and food trucks and now, this fast food can be found in other countries such as the United States and United Kingdom. However, poutine is more than just a plate of food, due to its distinction from other foods around the world, it has become a part of a Canadian’s identity and culture.
Aboriginal – we were here first European exploration, settlements and religion completely changed our way of life. European explorers and fur traders started in the east and worked their way west. These explorers kept asking us (the natives) if we knew anything about this “North West Passage”? We didn’t know what they were talking about so we showed them the Rocky Mountains. The mountains appeared to only slow them down, for the time being, but they eventually made a road of steel with a great iron horse (steam locomotive) that was able to come through the mountains (both figuratively and literally) and across the Great Plains, in 1885.
Helm, C., & Jones, R. (2010). Extending the value chain – A conceptual framework for managing the governance of co-created brand equity. Journal of Brand Management, 17(8), 579-589. doi:10.1057/bm.2010.19
[a] company may have a unique vision, a superior product, strong management and an efficient distribution system – yet if it is not able to convey the core benefits of the brand to its target audience it will ultimately fail. [5]
A brand audit is a detailed assessment of a brand’s current ranking in the market compared to other competitors. It provides information on how the business is performing in the market. A brand audit also aims at examining the image and reputation of the brand as perceived by customers. The two key elements of brand audit are brand inventory and brand exploratory. Brand inventory provides up to date itinerary of how a company markets and brands its products. On the other hand, a brand exploratory is an examination undertaken so as to comprehend what consumers feel about the brand. It seeks to conduct a consumer insight research in order to acquire consumers’ feelings and perceptions. This paper looks into the brand exploratory of Cadbury in terms of the customer-based brand equity (CBBE) model.