Canadian Insurance

509 Words2 Pages

Understand the insurance Canadian market

Competitive landscape: Shawn

The Canadian P&C insurance industry is known to have a reasonable level of market share concentration. While observing the top organizations within this industry, these businesses are estimated to have over 36% of total P&C industry revenue in 2017. These companies are; Intact Financial Corporation, Aviva Canada Inc., Desjardin Group, TD Insurance Group and Co-Operators Group. Within the next five years, the industry’s market concentration is projected to grow at a moderate rate. This is mainly due to competitors looking to acquire businesses who specializes in different niches within the Canadian P&C insurance industry. Looking at the level of competition regarding this industry, there is no doubt that P&C insurers …show more content…

This will lead insurance companies to adjust premium rates upwards. The cycle continues until insurers have strong financial positions and lean towards gaining market share. Therefore, top companies will once again pour all efforts on price competition. Moving on to gaining and maintaining customers, insurance companies need to hire a proper labor force who has experience in the industry and has great P&C knowledge. Additionally, to remain a top player, insurers need to acquire the top brokers and agents by paying them competitive commissions. Therefore, this salary with commission expense plays an important role when it comes to costs which adversely affects insurers competitive pricing schemes. Consequently, insurance companies need to compete on wages. The P&C industry wage average is estimated at roughly 15% of revenues. Thus, it is obvious that insurance companies rely heavily on employees for the sale and underwriting of their products and services. Although insurers highly depend on their labor force, the top businesses are gradually investing on innovation in order to decrease reliance on a large work force and increase employee productivity to

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