Campbell's Soup Ad Analysis Essay

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In usually circumstance advertisers release ads to influence the opinion of their target audience. In this essay, I will be deconstructing a commercial broadcast. Furthermore, educated inferences will be made in an attempt to create an insightful interpretation of the ad. Notwithstanding, some say a picture says one million words, within the Campbell's soup ad I have chosen, is a story that will be structurally analyzed, decoded and summarized. Within the picture is a young boy (around the age of 7). I will refer to this boy as Jimmy. Moreover, Jimmy is sitting outside criss-cross applesauce on a pile of flat gray rocks and appears to be on a high mountain, family to many in a foggy valley. Jimmy's body is aimed at the reader and his eyes …show more content…

For instance, the wand-like imagery portrayed by the spoon in Jimmy’s left hand combined with the wizard-like beard and the “chicken & stars” concept together come to create a cartoonish presentation. Judging from the textual evidence (“The wisest kid in the world”) the assertion that the author uses strategies like bandwagon, and snob appeals to manipulate the subconscious minds of the viewers can be justified. To support that assertion previously mentioned, the phrase “The wisest kid in the world” in context with the picture that promotes Campbell’s soup conveys the idea that Jimmy is the wisest kid in the world and he eats Campbell’s soup. This is a prime example of manipulation, bandwagon, and ethos because the author of the ad is suggesting that the product will make you (the reader) like Jimmy (The wisest kid in the world). Transitioning into to my next claim, this ad is harmful to society because the product is poisoning to human health. Accordingly, the cans in which Campbell’s soup is contained leach BPA into food. BPA is known as cancer causing agent that kids like Jimmy are particularly susceptible to, this reveals the corruption of the

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