CSR

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Recommended: Why is corporate social responsibility important to the socio-economic world

CSR included social and environmental activities; one of the social activities is philanthropic contribution. Those contributions are cash, products, resources and time donation, etc. For instance, the company aligning itself with non-profit charities improves the public school resources. The donation could be computer donation (Burke and Logsdon, 1996). The companies engaging in CSR activities have enhanced brand image and reputation because of more contribution to charitable activities. Those activities expected to stimulate customer loyalty and sales (Steel, 2006).
According to empirical result in China for the period from 2003 to 2010, Zhang et al. (2012) found that the involvement in socially responsible activities such as corporate philanthropy helps firms to burnish their corporate image and sends positive financial and operational signals to suppliers and customer.
According to the empirical results in U.S. for the period from 1989 to 2000, Lev et al. (2010) found that the charitable contributions are significantly associated with future revenue.
2.2.3Employee morale
Many CSR activities relate to employee welfare and safety. Social activities of the CSR are provide more training programs and education to the staff; create a creative and extensive employee benefit programs and good working conditions (Burke and Logsdon, 1996). Creative and extensive employee benefit programs include on-site health clinics, fitness centers, and wellness classes on stress management (Sprinkle and Maines, 2010).
One of the employee benefits is the company provides training programs to the staff. After providing the training programs so that other improvement programs could be implemented more effectively by a more qualified workforce. This...

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... competitive advantage by attracting environmentally aware consumers, but also the development of pro-ecological technologies which is connected with an increase in the efficiency of companies’ operating processes and can reduce the environmental pollution than the traditional technologies to gain a win-win management performance (Przychodzen & Przychodzen, 2013).
According to the empirical results for the period from 1996 to 2000, Tsoutsoura (2004) indicated that the CSR is positive in related to better financial performance. Because the environmental sustainability activities will result the companies which engage in CSR activities run less risk of negative events, so that the companies can save the cost about solving excess pollution emission in the operation and gain a positive reputation. All these actions finally will make a profitable financial performance.

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