Business Logistics in Australia Case Study

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There are two E-commerce scenarios that have been looked at that face logistical issues in Australian organisations of Big W and Oz Hut and through the analysis of these organisations we will be looking into the systems used and how they are dysfunctional to these companies. Also exploring better ways to improve order fulfilment, third party logistics and the growing online retailing industry of changes needed to enhance competitiveness. With transportation having a substantial impact on the way the e-commerce trade is facilitated been a key element of building trust between sellers and buyers. (Commission, 2012) The logistical issues faced by both that of Big W and Oz Hut are that of the inadequate supply chain systems that are being used to service these two business customers. These logistical issue ranges from transportation, third party logistics, the handling of goods, forecasting of delivery times and customer service of these clients. Showing that the cost of the logistics system may be affected from various factors such as that of competition in the market, spatial relationship of nodes and the product characteristics (JOHN J. COYLE, 2009)With these consumers left wondering when where and how long it would be until they received their purchased product leaving the seller to receiving bad feedback and not gaining return sale of customers due to not meeting the needs and wants of the customer in a timely manner. Exploring the productivity commissions report in to the retail sector, had found that in Australia there are about 140000 retail businesses with a gross Domestic Product of 4.1 per cent and making up 10.7 per cent of employment. (Commission, 2011) Current trading conditions along with longer term trends are chal... ... middle of paper ... ...-%20Change%20and%20Challenges.pdf [Accessed 12 April 2014]. JOHN J. COYLE, C. J. L. J. A. N. J. G., 2009. SUPPLY CHAIN MANAGEMENT A LOGISTICS PERSPECTIVE. South-Western: Cengage Learning. Micheal A P Taylor, Y.-y. T. W. L. Y., 2005. The Role Of Transportation in Logistics Chain. [Online] Available at: [Accessed 13 April 2014]. Motto, M., 2013. Producticity Commission Public Infrastucture Inquiry. [Online] Available at: [Accessed 12 April 2014]. Potts, D., 2014. Order fulfillment: Three step to improve process and profit margins. [Online] Available at: [Accessed 13 April 2014].

In this essay, the author

  • Explains that online retail in australia only represents six per cent of the total retail sales, citing australia post's report that overseas retailers might be giving these postage services at a loss to grow larger market share.
  • Explains the logistics functions and systems that are dysfunctional at big w online.
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