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Business Level Strategy: Starbucks

Good Essays
Analyze the business-level strategies for the corporation you chose to determine the business-level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice. Justify your opinion.
Starbucks began their journey in 1971 with one store. They are a company that offers a variety of products specializing in coffee. Today they are one of the largest coffee establishment in the world with more than 24,000 stores spanning over 70 countries. Starbucks products consist of hot and cold made to order beverages, fresh sandwiches, salad and pastries. Ready to drink products are produced and made available at convenient stores and markets. (Starbucks, 2016).
The Business Level Strategy
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These special experiences benefit customers and Starbuck’. It is these experiences and interactions that keep consumers consistently coming back. Starbucks décor is attractive, clean, chic, therefore inviting and customer service is good. Although consumers are not patronizing Starbuck’s because of service but for the unique products. There is a variety of products that are specifically made to each consumer’s liking, each time allowing the company to walk out its focused strategy. I believe that Starbucks focused differentiation strategy has positioned then for long term growth and customer loyalty.
Analyze the corporate-level strategies for the corporation you chose to determine the corporate-level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice. Justify your
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There are four strategies businesses choose from. The first is corporate level strategy which assist companies in selecting new business strategies that is anticipated to increase its worth. Second, is merger and acquisition strategy where two companies assimilate or one company buys out another business. Thirdly, international Strategy concentrated on selling products and services outside of the national market. Finally, cooperative strategy affords companies the opportunity to join forces to achieve a common goal. (Hitt, Reland, Hoskinsson,
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