Business Analysis: Sorzal

Business Analysis: Sorzal Instruction

Sorzal¡¦s Business definition, Mission statement

Market authentic and quality jewelry, pottery and artifacts in the United States. To be the reputation and world-known South American and African artifact for collectors and fanciers. As an intermediate of transferring ancient culture and art to the world through tangible items. And for the reason to expand our market, we will emphasize on our target consumers interests, curiosity and self-satisfaction.

Problem Defining

Sorzal is an artifacts distributor whose main function is transfer artifacts from South American and African artifact to the United States. Since they provide quality products and service so that they gain a reputation in this industry. The problem occurred that one mass-merchandise want to cooperated with Sorzal. They want Sorzal to be their supplier and they also assure that they will buy at lease 250,000 goods from Sorzal. But Sorzal also need to considerate many internal and external problems before make the decision. We will analyze that from many different situations and aspects in order to decide to make the right decision and suggestion for Sorzal.

- SOWT

Internal Factor

Strength

ƒÜ Reputation: since our company is long-history, our company was established in 1900¡¦s, and well known. We gain a high reputation in this industry.

Ć All of our products are good verification of authenticity. Most of our customers completely satisfy with our products.Moreover, we use the local ram material and native craftspeople to produce all our artifacts. So, we can say that each of our products are uniqueness ...

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...ve to the old one even through their quality are similar.

Conclusion & Suggestion (Reject the Acceptance)

In conclusion, because our company has the reputation and stable sales profit growing, for this stage, we will not accept the contract, since we will not lose any benefit that we had build up previously. Although if we accept the contract, we estimate that we will increase at lease one million revenue per year, we still have considered that the revenue is not attractive compare with 12 million revenue. And it also has some uncertainly for this action, such as reputation decrease and loss of the existing customer-base. On the other hand, we still will increase the productivity of the replica for further expansion since the market trend is changing, in order not to lose any opportunities, we will gradually to increase the replica to satisfy different market needs.