Built To Last

1166 Words5 Pages
To be successful in today's global marketplace, an organization must learn to adapt in order to stay one step ahead of the competition. Mission statements, goal setting, and planning methods alone are simply not enough anymore. Management fads have given way to time-tested management principles that distinguish good companies from truly great companies. Many organizations have found success by utilizing a technique of balancing their core ideology, stimulating progress, and seeking support by aligning company objectives, strategies, and policies. These companies are what Jim Collins and Jerry Porras call "visionary". Built to Last seeks to discover these timeless management principles that make a company truly "visionary" (Collins & Porras, 2002). One of the central principles presented in Built to Last is the importance placed upon building the company, rather than relying exclusively on building a specific product or service. Collins and Porras use the metaphor of clock-building versus time-telling to illustrate this point. The distinction is drawn between leaders who are able to merely "tell the time" and those which are capable of "building a clock". Charismatic managers tell the time " they have exceptional skills in the here and now. However, truly great leaders build the clock " they create a company culture that can succeed far beyond the term of any one leader or the life of a product. Visionary companies don't simply follow others in their field, they tend to lead the way. While having a great product or operational idea is time-telling, creating an organization that has the capacity to succeed through many product life-cycles, and under successive leaders, is clock-building. This metaphor shatters the myth that truly s... ... middle of paper ... .... 71).. In conclusion, Built to Last gives many examples of companies that have focused more on building an organization rather than making a profit. Many of the most successful companies have gotten to that point through a passionate commitment to a core ideology. They continually look to preserve that core, while creatively seeking ways to improve and stimulate progress. These are the timeless management principles that have worked for visionary companies of the past, present, and future. According to Collins and Porras, "one of the most important steps you can take in building a visionary company is not an action, but a shift in perspective" (Collins & Porras, 2002). To be built to last, you have to be built to change. Reference Collins, J., & Porras, J. I. (2002). Built to last: Successful habits of visionary companies. New York: Harper Collins Publishers.

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