Buffett Leadership Analysis

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Buffett is one of the world’s wealthiest individuals known for his investment prowess, but it is his integrity and commitment to corporate values that distinguish him as an authentic and effective leader. What I find most prominent about Buffett's leadership is how he employs three key strategies: personable written style, congenial verbal communications, and reinforcement of corporate integrity, to convince and set an example for internal and external stakeholders. Buffett’s investment acumen, integrated with these three rhetorical strategies, educates, influences and directs his audience towards issues of importance, such as social responsibility, as seen in his “Giving Pledge” campaign. Buffett has proved that credible leadership is not …show more content…

By calibrating his discourse, he conveys he is genuinely interested and tuned into the public’s needs by creating an accessible and meaningful experience. In Buffett’s speeches to college students, he uses a familiar opening phrase, “The highlight for me will be getting your questions in a few minutes. I want to talk about what’s on your mind” (YouTube). Buffett’s invitation presents a welcoming tone aimed towards young, impressionable students. Stressing the word ‘your’ disarms any reservations they may have and creates a platform for comfortable dialogue. It sends the message that for Buffett to communicate effectively, he must listen effectively. Consider Buffett’s appearance on the television talk show Charlie Rose as an example. In 2010, Buffett’s donation of 600 million US dollars to "The Giving Pledge” Foundation, headed by Bill and Melinda Gates, garnered massive media attention (GPF). The roundtable discussion featured a dialogue between Rose, Buffett, and the Gateses. Even though the audience is not physically present, Buffett can be seen listening to the rally of philanthropic verbiage that escalates to the point of audience exclusion. Rather than continuing with a parade of accolades, Buffett cleverly steers Gates and Rose towards plain English so as to not exclude viewers on opposite ends of the financial …show more content…

By taking rhetorical strategy to a new level, i.e. by being one who can reach into the deepest of pockets, he can better impact society on a global scale. Following his 2006 pledge to the Bill and Melinda Gates Foundation (Lowenstein, 1082), Buffett began targeting America’s billionaires (Rose, 2006). By 2010, the Gates Foundation, alongside Buffett, had enough support to start “The Giving Pledge,” a foundation “inviting the world’s wealthiest individuals” to commit their wealth to bettering society through funding for education and research (TGP, 2017). Buffett’s lead-by-example approach persuades fellow billionaires to follow suit: “I believe somebody in my position, who has everything they could ever want, who has a charmed life… would be mad not to do it” (The Economist). Furthermore, Buffett concludes donors are not “solicited” (Rose, 2010), but rather invited to share personal stories of importance in a casual setting, without pressure (Rose, 2010). This interactive approach removes the shiny exterior of philanthropic giving and instead focuses on relationships and human interactions. Proof of his success is seen on “The Giving Pledge” website, which lists numerous donors together with their reasons for giving. Most impressive is Buffett’s sensitivity to those at the opposite end of the financial spectrum, claiming in a non-condescending tone that one can make a

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