In January of 2017, Bud Light released a commercial that had a very interesting twist to it. Bud Light’s commercial showed a best man at his best friend’s wedding about to give his big speech to all the guests. This commercial was made specifically for men in their young twenties. This commercial goes through a bunch of memories as a best man is about to give the biggest speech of his life at his best friend’s wedding. The Bud Light commercial was effectively reaches its target by making males think about their best friend, want to drink beers, and think about giving a speech as the best man of a wedding. Bud Light is a beer crafted by the company Budweiser. Budweiser started its company in 1876 and introduced Bud Light in 1982. This commercial …show more content…
This is extremely effective because it automatically attaches to something personal to you and establishes a connection with a viewer and the company. Budweiser was very smart by putting a beer in every memory that appeared on TV. Whether they were almost crying because their wings were so hot or they were at a football game, they always managed to have a beer with them. Viewers may not notice this but, Budweiser is effectively triggering viewers to think about memories with their best friend and how a beer will always be a part of that friendship you have. This is only one of many ways Budweiser effectively reaches its …show more content…
Everyone wants to have a day where they get to talk about their friend on one the most special and important day of their life. In the commercial Budweiser is effectively triggering your emotions when viewers watch this. They want viewers to think about the day they have to give that speech and what kind of beer they’ve have been drinking all this time. Budweiser does this by showing all the memories those two best friends have had throughout their
The first sound that Budweiser uses in their commercial is a piano. They do this to set a lighthearted mood right from the start of their commercial. Already they have begun using pathos with
The axe man described above while holding an axe is also carrying Bud Light. When the male driver of the car see the Bud Light logo he knew he had to stop. The brand gave him the trustworthiness of the axe man. Even when the couple drive up to the chain saw man with a case of Bud Light, the axe man has doubts as the female did with him. The axe man’s man voice goes from the hoarse sound to a high-pitched screech when contemplating picking up the chainsaw man (Viralstuff 0:28). This bring a sense of humor to the commercial since this man switching from being menacing man to a little scary school girl person. But not the Bud Light drinker he is willing to do anything for the Bud Light beer. This moment demonstrates the reliability of the brand name; that anyone that drinks Bud Light brand is a person of great integrity. This event stimulates ethos or also known as
It would not make sense for Budweiser to show the American Dream from a black man’s perspective anymore because people will have a hard time connecting to the message. African Americans are now accepted and have found their place in our society just like everyone else. Instead, Budweiser takes a different angle to catch people’s attention. The black man in the old commercial is now being played by a puppy. The reason for this is so everyone can relate to the underlying message. Budweiser is now attempting to appeal to their audience in a different kind of emotional
I have always been a sucker for animals. That’s why I chose this for this week’s assignment. The ad that I chose is https://www.youtube.com/watch?v=E0HI4DAmVDo. It is a Budweiser commercial called “Clydesdales Brotherhood.”
For example, the idea of the commercial itself is a sort of appeal to false authority. The whole ad is based on how if you drink Dr. Pepper 10, you’ll be manly like Grizzly Adams. Another noticeable fault was used in the closing of the commercial where Grizzly says, “Mmm, bold flavor.” Bold flavor is an ambiguous statement and very subjective. What is clear is that the Dr. Pepper 10 advertisers are trying word play to suck buyers in. Several commercials have used the phrase, “Bold flavor,” in advertisements before. This just further weakens Dr. Pepper’s
Advertisements are a way to get people to see their product or hear what they have to say about it or just what they have to say in general. This commercial was made by Budweiser. Budweiser is a company that makes and sells beer to adults. Their commercial shows that just because they sell alcohol does not mean they are okay with drunk driving. The commercial uses both pathos and ethos to show us what they want us to take away from it. They use this commercial that plays with our emotions to show us a piece of how we would feel if we lost someone, and its goal is to make us want to make sure no one that cares for us will ever feel that way. It was shown at a time that makes it most effective, during the super bowl while people are drinking
An effective advertisement is able to persuade its viewers by providing informative facts about a brand that help create a sense of liking, which will enhance certain attitudes and feelings about the brand from the target audience. If an advertisement is effective it will be able to persuade its target audience. The persuasive appeals used in the Bud Light Party advertisement are source likeability, humor appeal, and appeal to broad cultural values, specifically patriotism. This paper will analyze how these three persuasive appeals can make an advertisement successful by grabbing the attention of its target audience, the millennial generation, making them more likely to have purchase intentions due a connection made between the advertisement
There’s nothing like that feeling of being uninspired. I’m sure we all have been there before, whether it’s in the studio or the classroom. In the Sprite commercial featuring well-known rapper Drake, the Sprite Company connects with Drake fans by using an emotional connection implying that: if you drink Sprite like Drake, you will be like Drake. This ad has many fallacies a few being: bandwagon, faulty analogy, and testimonial. The Sprite ad is “stacking the deck” in their favor allowing Drake fans to be blinded by the misconceptions of drinking Sprite.
As a car drives by the window, the viewer sees the dog lift his head up and lay it down when he realizes it is not his owner. After this scene, the following words are shown on the commercial, “For some, the waiting never ended. But we can change that.” According to MADD, “In 2015, 10,265 people died in drunk driving crashes… 290,000 were injured in drunk driving crashes.” The next morning the owner walks in through the door and says, “I decided I shouldn’t drive home last night”, this shows how responsible the owner is because he does not want to hurt others if he had drove while drunk. In the background, the viewer hears the lyrics, “I’ll be waiting here for you, when you come home to me…” which supports the fact that the dog has been waiting all night for the owner to come back safe and sound. The next scene in the commercial says, “Make a plan to make it home. Your friends are counting on you.” By having the saying in third person, the commercial is trying to persuade the reader to drink responsibly because there is always someone waiting at home. In the end credits, the viewer sees the famous Budweiser logo with the hashtag friends are waiting. In the bottom of the ad, the Budweiser commercial had the words “Enjoy responsibly” on
Over time the use of alcoholic drinks has become an increasing problem. Budweiser is a company that makes and sells alcoholic drinks. Although they are well aware that the alcoholic drinks can be harmful when they are over used. To advertise their drinks they made an ad that not only advertised the drink but at the same time shows people that drinking and driving is dangerous and not only hurts the people doing it but also others around them.
This commercial has a very obvious meaning or wanting to sell their product but also the underlying one such as how they support pro-immigration . It is mainly a pathos commercial since it uses the human emotions to have people gain the favor of the Budweiser brand. As this commercial not only came out at the time of when the country was caught up in the controversy of pro-immigration and non immigration but the ethics and credibility of Mr. Anheuser show to be very mature and
Sport is one of the largest mediums that corporations can utilize to get that mass message out to their customers. Many of us have different ways that “tickle” our fancy so to speak. What interests one does not necessarily interest another, but, even if one person can convince others to try a product or service a domino effect may occur. Corporations are always trying to “spice” up their advertisement. They probably do this to see if they can manipulate a consumer to try their service or product. For example, Budweiser has been running beer ads for many, many years and incorporated comedy into their commercials. They went from frogs to lizards to obnoxious acting. In my opinion, people are swayed by these tactics and tend to try a Budweiser beer more often than they had.
The commercial described in Scholes composition is a “well-known Budweiser commercial which tells…the life story of a black man pursuing a career as a baseball umpire” (Scholes, p. 620). Scholes feels that this commercial elegantly proves his theory that video texts can hold a viewer captive and control his thought pattern through the use of visual effects, narrativity, and of course, cultural reinforcement. The commercial itself tells the story of a young black man, working as an umpire in the minor baseball leagues, risen from the provinces, having overcome great racial tension throughout his life, who “makes it” as he is accepted by a white manager after making a close call during a game.
The advertisement persuaded me because I have had many problems with water and phones. I have dropped my phone it the toilet and in the pool. I have a iPhone but this commercial changed my perception when it comes to Samsung phones. 4) A. The Bud Light Party: Super Bowl Commercial with Amy Schumer, Seth Rogen, and Paul
In the 2014 Budweiser and Golden Retriever commercial, the use of a golden retriever puppy contributes to the credibility of the advertisement; in a most basic sense, a dog symbolizes a man’s best friend. The actual speaker is not the puppy but Budweiser itself however since there is no spoken language, advertisers use the golden retriever as the face or spokesperson of the commercial to make sure the audience feels inclined to trust and believe what is being presented to