Bob’s Gym is a full service, 24 hour fitness facility established in 1991. Not only does Bob’s deliver a fully functional weight room, track, and cardio machines, the facility is also home to many other exceptional fitness options such as swimming pools, basketball courts, exercise classes, freshly cooked meals, protein products (shakes, bars, chips, etc.), spas and much more. With these unique offerings, Bob’s attempts to separate themselves from alternative athletic clubs, fitness centers, and gyms in the tri-state location. Business strategies customarily include a set of actions, objectives, a purpose, goals, and/or a mission statement. Explained within the mission is the Bob’s Gym business strategy. This “Built with Bob’s” ideology is …show more content…
The B3 Plan encourages members to communicate their specific goals to a staff member and/or personal trainer, known as the KNOW phase of the organizational strategy. Even more, the staff evaluates the potential gym member entirely and both parties clearly understand their goals, they move to the NOURISH phase. In this phase, the gym member introduces the nourishment options Bob’s Gym delivers as well as outside alternatives to align their goals with the proper nutritional schedule. Finally, phase three of the B3 Plan within the organizational strategy is the GO phase. In this final phase, the potential member selects classes and activities (preferably from what Bob’s Gym offers) that support their quest to achieve their fitness goals and healthy …show more content…
Bargaining Power of Suppliers: Securing customers through the use of the app convenience creates a bargaining power of the supplier. Since Bob is the supplier of the application, creating a bargaining power through the supplier (himself/app developer) becomes much easier. 4. Threat of Substitutes: Substitution, price-to-performance, and altering costs are all factors that determine the threat of substitutes. Bob’s app informs individuals about products, services, hours, classes, and much more. Gold’s Gym is a corporate fitness facility that created an app to record progress and report health statistics. Gold’s idea differs from Bob’s which decreases the threat of substitution. 5. Industry Competitors: Bob’s primary competitors include Nitro Fitness, YMCA, Planet Fitness, and Tri-State Athletic Club. Because Bob’s Gym is continuously differentiating themselves from the competition with exclusive shakes and meals, an up-to-date marketing plan and equipment, and a new, contemporary
facility. All of the gyms are up to date with the newest equipment and free weight.
The gym is a place where a typical American college student goes to work out their bodies. Based on the fact that I personally could be considered a gym rat, a stereotypical name for someone who spends a lot of time in the work out area. This is partially by choice being on the swim team requires the strength training equipment that is available to our disposal in the gym. While I have been to the gym many times I haven’t really taken the time to take in the other people around me. Within this ethnographic exercise I will explore the college gym norms within Roger Williams University.
Gary and Diane Heavin opened their first Curves in the United States in 1992. The two designed a thirty minute workout for women, and created a comfortable; women only, place to exercise. Franchising of Curves started in 1995, and within ten years it became the world’s largest fitness franchise and the tenth largest of all franchise companies in the world. There are over 10,000 locations in 44 countries and most of the success was through word of mouth (“Curves Weight Loss Plan”).
Founded in 1999 in Boise, Idaho by Ryan R. DeLuca, 21 at the time, Bodybuilding.com is an American online retailer focused on sports supplements, and health and nutrition related products. They ship worldwide, claiming to offer the lowest price, and they have the world’s largest online fitness community, with over 1.5 million members. Bodybuilding.com holds the title of being the world’s number one online supplement store and number one sports nutrition E-Retailer with $420 million...
• Discussing the two forces of competition, which are threat of new entrants and threat of substitutes, and identifying the most significant of those forces for McDonald’s Corporation.
Business strategy is the means by which firm’s plans to achieve its goals and objectives. It can also be termed as organization long-term planning. The strategy covers periods between 3-5 years and sometimes longer. Businesses use two major types of strategy, general or generic and competitive strategies. The overall strategy involves strategies of growth, globalization and retrenchment. The competitive advantage includes low pricing, product and customer differentiation. We will look at the business strategy used by Marks and Spenser (Cole, 1997). The company is a British multinational located at Westminster London and specializes in clothes and luxurious food products.
"LA Fitness grew out of three clubs, each owned by one of the founders. In 1990 Fred Turock, Jeremy Taylor and David Turner decided to get together to jointly manage these clubs, with the aim of building up a network of gyms with first class facilities. In 1996 they created the LA Fitness brand and the following year they joined the top ten health and fitness club operators, catering to a wide variety of people of all shapes and sizes and with a huge range of goals. In 1999 the growth and success of the LA Fitness group led to a listing on the London Stock Exchange. In 2005 the team decided they needed more control - they wanted to make sure LA Fitness could continue to provide affordable membership and a fun environment for its growing band of members. LA Fitness now has more than 88 clubs and over a quarter of a million members all over the United Kingdom" (LA Fitness, 2007).
Black, Tamara. 2008. Exercise and Fitness in a U.S. Commercial Gym.Ann Arbor, Mich.: University Microfilms International.
For this assignment, I decided to observe a fitness center (gym) setting and break the “workout equipment is not a toy” norm. I conducted my observations at my local Anytime Fitness center that I actually frequent. Ironically, I missed my normal workout time that morning and decided to go later in the day. This worked out perfect for the observation because I arrived at around 5:00 pm, the busiest time for the establishment.
The gym where I train and workout, the Dubuque Martial Arts Group, is a place where I know who I am. It is a place I can go to escape my problems for a while and release some stress. It's not the actual physical building, but rather the events that have occurred there over the years. It's where I have formed some of my closest friendships. It is the place I have invested years of hard work for many of my accomplishments. To some it may seem odd that a place associated with sweat, blood and physical pain mean so much to someone. However, in my eyes it's almost like a second home.
A substitute performs the same or a similar function as a product by a different mean. They belong to a completely different industry. High threat of substitutes impacts industry profitability negatively.
Objective: Upon completion of the program, 100% participants will have a 5-day workout plan and will recommend this program to a family member or friend.
A successful business strategy will identify changes in the external trends in the market place. Plan out what the company’s future direction is. Set out the goals for the management team. It will identify a vision of where the company wants to be in the future. Keep all employees informed of the direction of the company.
Before starting any business you should consider its objectives, in order to develop a strategy. It is the strategy that lays out how the objectives will be achieved and determines deadlines for achieving them. If and when the goals are reached the business will be successful.
The business plan will also be useful in facilitating the adoption of a strategy that will help the business prosper in the modern market. The plan will be a critical tool that will help in the production of a reliable strategy for attaining the goals and objectives. The proposed business plan will be implemented in three years time. Within the first three years, the business i...