Big Pharmaceutical Advertising

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In today’s world, pharmaceutical companies are driven by huge profit making instead of making novel drugs that can cure diseases. After the legalization of direct- to direct consumer advertisement in the USA in 1980, Big Pharma took this opportunity to quickly reach out for consumers and products promotion (Jain, 2014). This results into increase dissemination of false information regarding pharmaceutical products such prescription drugs. In 2004, Merck for example was forced to withdraw its blockbuster pain relieve drug Vioxx from the market because of the serious adverse effects such as heart problems and ulcers as compared to traditional non-steroidal anti-inflammatory drugs (NSAIDs) such ibuprofen, aspirin and prescription naproxen (Jain, 2014). According to …show more content…

The same can also be said of Bayer pharmaceutical which also ran a misleading advertisement regarding their birth control pill, Yaz. This results into Bayer being charged to pay $20 millions for disseminating misleading information to the public and, they were ordered to run a reverse advertisement to correct the misleading (Jain, 2014). Moreover, Plaintiff, an Indian tooth pastes falsely claimed that their tooth paste provides 30% more protection against tooth decays due to the present of fluorine and 10 times more protection against bacterial infection due to triclosan and hence it was more superior than other tooth pastes products such as Colgate this resulted into a series of law suits after which they lose the claim (Jain, 2014). Under the FDA rule all toothpaste should contain 1000 ppm of fluorine and if their toothpaste was supposed to provide the above-mentioned protection (Jain, 2014), then it contained more than legally recommended and thus pose health risks to the

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