Beyonce Video Analysis

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Beyoncé Giselle Knowles-Carter was born September 4th, 1981 in Houston, Texas. At a young age, Beyoncé entered various sing and dance competitions. She rose to fame in the 1990s as the lead singer for a girl-group called Destiny’s Child. Beyonce became a solo artist in 2006, and throughout her solo career she has sold over 100 million records, earning her the title of one of the best-selling music artists of all time. Beyoncé’s music is described as R&B, pop, and hip-hop. Her latest album, Lemonade, debuted at number one on the US Billboard 200, her sixth studio album listed on the chart, as well as all twelve tracks of Lemonade featured on the Billboard Hot 100 chart. Lemonade has sold over 1.5 millions copies in the United States. On the …show more content…

Beyoncé starts the video laying on top of a submerged New Orleans police car. This takes one back to the 2008 Hurricane Katrina disaster in Louisiana. The video’s main focus is on African-Americans and their living conditions. The video switches from flickering lights to flooded homes and ghetto streets. Throughout the video, Beyoncé is shown in multiple eras, ranging from the victorian era to the present 2000s. This demonstrates how long African-American and minority groups have been suffering. The featured dancers, whom are all African-American, have no distinct emotion while Beyoncé sings. The refrain, “I like my negro nose with Jackson five nostrils,” are an appreciation for her looks and her life. They illuminate the message that every minority should love who they are and what they look like. These empowering lyrics correlate with her bold dance moves and creates an emotional charge towards the audience when the chorus is sung “I slay… I dream it, I work hard” and “I just might be a black Bill Gates in the making” because she is displaying her pride and what she has done. Further into the video, an image of black, spray painted letters says “Stop Shooting Us” appears for a split second after the scene where a little black boy dances in front a line of white policemen in riot gear. The emotional charge that this creates can relate to the past police shootings of innocent black men and …show more content…

The video changes from scene to scene featuring expressionless black males and females showing their living conditions in ghettos and poverty-stricken neighborhoods with their poorly constructed homes and electrical systems. The video shows clips of submerged houses from the 2008 Hurricane Katrina that impacted all of New Orleans and southern Louisiana. This disaster footage after Hurricane Katrina is narrated by a voice over of Messy Mya, an African-American gay rapper. African Americans are shown throughout the entire song dancing with one another throughout NOLA. The video was a clear reminder of two things-- that music unites us across all races and genders and that Hurricane Katrina was real. Beyoncé’s dancing contains bold moves that have been originated from the black culture. Furthermore, “X” formations are also seen in a variety of scenes most likely as a reminder to the people and as a tribute to Malcolm X, a main figure in the Civil Rights Movement. Towards the end of the song, Beyoncé expresses her wealth and fame and appreciation for her heritage when she says “I like my baby heir with ba by hair and afros”. This addresses the culture of open social hate and discrimination towards girls like Beyoncé, her daughter, and her husband, all of whom are often mocked for their physical appearances. In this way, Beyoncé provides a safe

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