Barnes And Noble Internal Environment

Barnes and Noble Analysis

Introduction

Barnes and Noble opened its first retail store in New York City in 1917. Over the years it expanded and gained market share and has become the world's largest book seller and a component of the Fortune 500 list of the largest corporations in America.(2) While Barnes and Noble has had a history of immense success over the last 100 years it is now facing increased competition, dwindling sales, and profits. For Barnes and Noble to remain in business it must develop and implement new business strategies to survive the changing business environment. Today, the company has over 500 brick and mortar book stores location spread over all 50 states of the union which serves as a publisher for some books they

150-151) For instance, due to technological advances within the realm of online sales, companies are constantly finding new ways to deliver an increasing variety of products to consumers. This has decreased the number of sales that come directly from brick and mortar businesses. Barnes and Noble is currently one of the only book retailers that continues to focus on and maintain physical locations. In addition to looking into the uncertainty of the external environment it is also important to look at the task environment surrounding Barnes and Noble. The book retail industry is becoming increasingly entangled with the general retail industry as companies such as Amazon and Walmart increase their online sales of novels as well as numerous other products. These companies have become fierce competitors of Barnes and Noble especially considering that Barnes and Noble is one of the few companies that focuses mainly on book sales. Even though online sales and electronic books are becoming increasingly popular, printed books are still the preference of most consumers within the market according to The New York Times.(8) Due to this fact, the raw materials sector is stable and relations with the suppliers and book publishers are

Consumers are still conscious of their decisions and how they affect the environment. The biggest change within the natural sector will come soon as the President has begun to get rid of the regulations on emissions. This will be a sector that Barnes and Noble should watch closely as it may affect their suppliers and book publishers. The sociocultural sector is an area that is also in a period change. Consumers are becoming more and more educated. Because of this fact they are making more conscious purchasing decisions. Younger consumers are also placing more importance on diversity when it comes to values and belief. Finally, the international sector is one that Barnes and Noble is slowly becoming better acquainted with. They began selling the Nook overseas in attempt to enter into the international market. Currently, there are few major firms entering into the U.S. market that are major competitors of Barnes and Noble. The new White House regime is also bringing some instability into the international sector by trying to get rid of many of the multilateral trade agreements currently in