Ban on Tobacco Ads by the Government of India

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Arguments in favor and in opposition to banning tobacco advertising in India

A prohibition on tobacco promotion will not decrease tobacco use.

We have got convincing signs that extensive prohibitions on sponsorship, promotional material, and tobacco advertising can somewhat reduce cigarette and other tobacco use. Today study conducted between 1970 and 1992 in 22 states found that complete prohibitions can reduce tobacco eating by 6.3%. A study involving 30 developing countries between 1990 and 2005 revealed that total bans resulted in a 23.5% reduction, in per capita ingestion.

Tobacco advertisements, promotional material, and sponsorship targets merely adult smokers.

Internal tobacco business marketing programs reveal cautious targeting of youths. Records from R.J. Reynolds (RJR), released in 1998, show that the business sought to rescind its decreasing sales by targeting 14 to 24-year olds. RJR memos describe the success of the Joe Camel animation in France and declare that the campaign was "about as young as it is possible to get and aims appropriately at the young-adult smoker Camel needs to attract."

Tobacco promotional material, marketing and sponsorship target nonsmokers and youth particularly in underdeveloped countries where regulations on publicity and advertising are feeble, and knowledge of the risk of tobacco is restricted. Tobacco business advertising strategies include prizes after purchasing a particular number of packs, concert ticket giveaways, and free samples of cigarettes, which cater especially to low-income groups including youth and poor people.

Evidence from recent years demonstrates that youth smoking rates in several underdeveloped nations are rising. Increasing tobacco use prices negatively affec...

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...tricted and where ordinances on advertising and publicity are feeble. A party not ready to undertake a full prohibition due to its constitution or constitutional principles must implement limitations on publicity, all tobacco advertisements, and sponsorship. In that case, restrictions should be as complete as legally potential.

Works Cited

Ban on Tobacco Ads by the Government of India. (n.d.). Retrieved from ICMR : http://www.icmrindia.org/free%20resources/casestudies/ban-tobacco-ads11.htm

Tobacco advertising and Promotion - English (n.d.). Retrieved from http://global.tobaccofreekids.org/ iles/pdfs/en/APS_industry_arguments_en.pdf_br

University of Texas Health Science Center at Houston. (2008, May 5). Advertising Linked To Increased Tobacco Use Among India's Youth. Science Daily. Retrieved May 4, 2014 from www.sciencedaily.com/releases/2008/05/080502102606.htm

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