Should tobacco and alcohol advertising be allowed on television? The ban on advertising tobacco is already in affect, however, alcohol is another harmful substance. Should liquor be allowed to be advertised, if tobacco can not advertise their product? The ban on advertising tobacco products on television and radio, was passed through legislation in 1970 by Richard Nixon. This argument like others out there has two sides, one side in favor these advertisements and the other against these advertisements. Since both of these substances are highly addictive and costly. Would we like to see these advertisements continued? Are these advertisements the hazard they are communicated to be? Through the research of these two important sides, this essay will explore which side has a stronger stance on the topic. This is one of those question's where two people will come up with different answers to a question and believe they are right. One group of people would say that it is wrong to glorify tobacco and alcohol by advertising on television. They would state the health concerns and a concern for the viewer. Since some people are either a minor, or there are people that struggle with addiction. Would it be humane to flash pictures of a drink to an alcoholic? How about showing a hungry person food? But not giving the food to them in the end, these things plants the thought and need for the item. While the other group would say they have the right to advertise their product. The could say that an alcoholic should be stronger in the battle or to remove themselves from the situation of temptation. They would also state that it is a parents responsibility to communicate the dangers of these products. Both groups have reasons... ... middle of paper ... ...26 http://www.history.com/this-day-in-history/nixon-signs-legislation-banning-cigarette-ads-on-tv-and-radio. Plessis, Pierre D. "Should Alcohol and Cigarette Ads Be Banned." Living Healthy 360. N.p., 2 July 2008. Web. 08 Dec. 2013. Saffer, Henry. "The Effect of Advertising on Tobacco and Alcohol Consumption." The National Bureau of Economic Research. The National Bureau of Economic Research, Dec. 2004. Web. 08 Dec. 2013. "State of Tobacco Control 2013." State of Tobacco Control® 2013. American Lung Association, n.d. Web. 08 Dec. 2013. Swayne, Matthew, and Andrea Messer. "Alcohol and Tobacco Advertising Bans Don't Work." Penn State University. Penn State University News, 16 Sept. Poley 11 2010. Web. Walsh, Nancy. "All Tobacco Ads Should Be Banned, Says AAP." All Tobacco Ads Should Be Banned, Says AAP. MedPageToday.com, 27 Sept. 2010. Web. 08 Dec. 2013.
Minkler, Meredith, Lawrence Wallack, and Patricia Madden. "Alcohol and Cigarette Advertising in 'Ms.' Magazine." Journal of Public Health Policy 8, no. 2 (1987): 164-79.
Tobacco companies should be prevented from using advertising tactics that target teenagers. There has always been controversy as to how tobacco companies should prevent using advertising tactics to target teenagers. As controversial as this is tobacco companies shouldn’t advertise teen smoking. Many teens may be lured to believe cigarette advertising because it has been part of the American Culture for years, magazine ads and the media target young people, and these companies receive a drastic increase financially; however, the advertising by these cigarette companies has disadvantages such as having to campaign against their own company, limiting their cigarette advertising and becoming a controversial dilemma as to encouraging teenagers to smoke. From billboards to newspaper advertisements, cigarette promotions started becoming part of the American Culture.
The fact is that with the amount of money spent on advertising the impact is unavoidable, the author points this out in several ways. People believe they are blocking out the message of the ad, when in reality they are often the most effected. “The addict is the ideal consumer”, this stands to reason, as these are people looking for something to fill a void. The alcohol industry monopolizing on the person, who either has a problem
Since realizing smoking is associated to many health problems such as cancer, many advertisements are designed purposely to the end cigarette smoking. An estimated 40 million adults in the United States currently smoke cigarettes. Cigarette smoking is the leading cause of preventable disease and death in the United States (CDC, 2016). Nowadays we are more conscious about how terrible smoking is for our health. Smoking cigarettes can be one of the most destructive things you can do to your body and yet millions of people around the world continue to do so. Anti-smoking ads fight the cancerous substance and hope to transform the minds of many or even the lives of many. It has become frequent in many advertisements to see the damage that smoking causes to someone and to others due to secondhand contact.
Cigarette advertisements reflect society’s love-hate relationship with tobacco products through the ages. During its heyday of popularity, cigarette advertisements were not governed in any way, allowing tobacco companies to use any means necessary to sell their products including advertising during popular children’s television shows. This practice came under scrutiny around 1964 when the Surgeon General released its first report on “smoking and health.” This report stated that smoking may be hazardous to your health. Soon to follow the release of this report was a ban on all cigarette advertisements on television and radio.
Wascher, Robert A. "Smoking Advertisements Influence Teen Smoking." How Does Advertising Impact Teen Behavior? 2012. Opposing Viewpoints in Context. Web. 3 Dec. 2013.
...Once someone chooses to pick up a bottle or can of alcohol and takes a swig there’s no going back. They may have made a decision that will impact the rest of their lives. It’s not right for advertisers to use people and things we admire and hold dear to our hearts in order to pass on these false perceptions about alcohol, but they still do it anyway. Advertisers are part of the reason why people not only suffer from alcoholism, but obesity and improper nutrition. They’re suggesting that we are weak and their products could make us feel better, look better, or even be better people, but the only person who can determine that about us is ourselves. Although they’re not the one to put the bottle in our hands it’s always good to be knowledgeable about what we purchase and put into our bodies. As the ancient Latin’s would say, “Caveat emptor, or, “Let the buyer beware.”
Is it really true that advertising increases alcohol consumption, which increases alcohol abuse? No it is not. No solid evidence from either scientific research or practical experience that this theory of advertising is correct was identified. The United States Department of Health and Human Services in its report to Congress stated that there is no significant relationship between alcohol advertising and alcohol consumption. (Hanson, 1997). It did not recommend banning or imposing additional restrictions on advertising.
Do you want your children to start smoking and drinking? Do you want them to lose their life? Alcohol and tobacco advertising causes peer pressure to young people and influences them to start smoking and drinking. You can’t even let your child watch TV because of all of the alcohol advertising that is going on.
According to WHO, "each year 6 million people die due to tobacco related illnesses. If current trends continue, it is projected that by 2030, tobacco will be responsible for more than 8 million deaths each year and 80% of these premature deaths will be among people living in low- and middle-income countries.” Tobacco advertising is a worldwide marketing campaign that displays bright and colorful images that appeal towards teens and young adults. These images portray false ideal of masculinity, youth, and freedom. The prohibitions of tobacco advertising should be enforced by the government in order to prevent tobacco industries from targeting undeveloped countries with poor education, reduce tobacco related illnesses,
Some people may wonder why there are restrictions on tobacco advertising, and others will give facts to argue reasons why. The FDA believes Tobacco Companies aim their products towards minors though Tobacco Companies deny they do, yet they claim their target audience is from the ages 18 through 21. Though these are the age groups they hope to target, other age groups are being targeted as well. These age groups are children younger than the age of three years old. In the article Smooth Sell by Susan Cohen, Tye, a man who was getting an MBA in 1985 at Stanford University was driving through the south of San Francisco with his 5-year-old daughter when she spotted a Marlboro billboard that excited her so much she began squealing with delight. He explains, “She was jumping up and down and saying, ‘Look, Daddy, horses!’” as they passed the glossy image of galloping hooves splashing through a stream. Tye says he realized with a shock that, whether Philip Morris intended to or not, its imagery was reaching children (Cohen). Children have been sucked into the imagery Tobacco Companies provide to advertise their products. Dues to the imagery reaching young audiences advertising was banned on television and broadcasting.
Cigarette advertisements give the feeling that smokers are "bursting at the seams with joy" and that smoking is useful to you. Shockingly, nothing could be further from reality. The U.S. government has marked cigarettes as an unsafe medication that causes lung malignancy, coronary illness, and numerous different genuine sicknesses and conditions. Numerous individuals everywhere throughout the nation are discussing whether tobacco organizations ought to be permitted to publicize cigarettes or even to make cigarettes in today 's general public ("Analyzing Assorted Tobacco Advertisements").
Smoking cigarettes is the highest cause of preventable deaths in the United States. An approximate 400,000 people die every year in America alone from smoking or from secondhand smoke. When television became popular in the mid 19th century in the United States, commercials for cigarettes became increasingly prevalent. The appearance of these advertisements increased cigarette sales by soaring numbers. In 1969 Congress passed legislation banning advertisements of cigarettes on television and the radio. Although there is still a large sum of people who smoke cigarettes, the ban of cigarette advertisements on television has caused a significant reduction in the amount of new smokers, cigarette experimentation in youth, and deaths due to smoking.
...Surgeon General warning has to be placed on every advertisement for cigarettes. Plus, people have suggested ideas, which have not fully come to fruition. These ideas suggest not allowing tobacco industries to have colorful advertisements, and terminating the suppliers from ever posting billboards which promote their products.
The second factor, anti-smoking ads, may also be of significant value to the new policy. Anti-smoking advertising can succeed in the long run only if there is clarity and consistency in the messages. Since most of the university students normally fail to pay attention to boring ads, anti-smoking ads should have captivating themes, which will attract the students to read the messages on the ads (Pechmann & Reibling, 2000). The messages should discuss the adverse negative effects of smoking such as lung cancer, smelly breath, and mouth cancer (Boyle, 2004). In addition, public lectures that focus on both the short and long-term effects of smoking can be incorporated into the policy. Such lectures are likely to enlighten students at the university on the health issues associated with smoking tobacco (Boyle, 2004). For the lectures to be taken seriously by the students, the people chosen to...