Bally?s Total Fitness

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Bally total fitness originated as an average health and tennis club in 1962. Who would have thought they would be where they are today. Like many other major companies sometimes it pays to be in the right place at the right time. Today they are one of the major companies in a 14 billion dollar health club industry. “They are the third biggest health care chain behind Curves for women and the YMCA”.Currently they have around four million members and 420 facilities. They currently have operations in 29 states including Asia, the Caribbean, and Canada. You may be wondering why you don’t see that many Bally Fitness Clubs; the reason for this is because they run the business under 6 different names. The other clubs they own include “Bally Total Fitness, Crunch Fitness, Sports Clubs of Canada, Pinnacle Fitness, Bally Sports Clubs, and Gorilla Sports”. Bally total fitness currently employs 23,500 staff members, 6,700 group instructors, and 3,500 personal trainers. These numbers are including the clubs they own that are under different names. What many people don’t realize is Bally’s Sports clubs is only apart of the company. Along with fitness centers they also have their own products. They have an extensive line of exercise equipment ranging from medicine balls to free weights. However it does not end there they also have a full line of supplements including weight management products, performance supplements, and energy enhancers. There exercise equipment is only available for sale online however there supplements can be purchased at super markets and nutrition stores. It is not uncommon today to see companies misstate their earnings. As we know this is an illegal activity that has put companies under such as Enron. This is not something that makes your company look good and is not worth getting caught for. Well “Bally’s got into the mix in early 2003 when they were forced to restate their earnings for the current period”. Their stock price collapsed and needed help in a hurry. They decided to get a new CEO which was a well traveled man known for reviving companies. That man was Paul Toback , he knew something had to be done quickly, so he decided to come up with new advertising efforts in 2004. Those advertisements proved to be extremely successful and they will continue these same types of advertisements in 2005. During this time they have also created strong partnerships with some of the biggest companies in the world.

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