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ALASKA
Ales On Top Of The World
BEER! Uniting people and events since yeast met sugar!
Catalyst. (Kat-el-lyst) noun.
A substance that precipitates a process or event, especially without being involved in or changed by the consequences. The bonding agent which triggers the adherence or connection of two elements.
Alaskans are a social bunch, and all things considered, it’s hard for me to think of anything that has brought more of us together than a good beer. Today, I am here to tell you that I believe Beer is a catalyst.
Math was never my subject, but I would probably wear out my fingers and toes just trying to count the number friends I’ve made over a cold hefeweisen (and I actually drink more Belgian Browns!).
Without Beer, how could this frozen Alaskan have ever spent a moment laughing with prolific brewer and writer Charlie Papazian? After a concert a few years back, I shared a toast and some laughs with perhaps the worlds finest jazz virtuoso Al DiMeola. More valuable suds that night could not be found.
Sometimes, I like to re-apply this catalyst with old friends like Ken Prestegard from Specialty Imports, or brew connoisseur Randy Kaer, just to keep the bonds firm.
SALUTE YOUR BEER
Last week I bought a futon off craigslist, and the seller was Iraq veteran and serious brewing student Dustin Slinker. This guy has spent years fighting for our country overseas, and now he is back home. For a change, he is taking a break from land mines and dune spiders to brew beer the right way. It was great to meet him, and hear his enthusiasm about fresh hops and select grain. Because of this catalyst, I made a new friend, got a chance to talk about brewing, and enjoyed sampling some of Dustin’s newest stout (i...
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... on Penny's Maple Porter. They have announced that a portion of the proceeds will support Rogues Gallery Kennel,. a local dog-mushing kennel that offers a home to the dogs that other kennels have no use for. Another example of Beer For Good.
HEARD ON THE STREET:
Bill Howell of Sterling Alaska was recently named “Beerdrinker of the Year” By Wynkoop brewing of Denver, Colorado. Howell, a well known Alaskan beer ambassador has been preaching the message of fine ales to a thirsty audience in his class “Beer Art and History” at Kenai Penninsula College. Hear more about his win and learn about Bill through his blog. http://alaskanbeer.blogspot.com
NWBN Beer Writer Kevin Tubbs would rather dehydrate than drink a beer from outside Alaska. Fiercely supportive of local breweries, you can reach him with comments, updates or suggestions at beerwords@yahoo.com
The company launched an initiative collaborating with the “Lyft”, which will provide free rides for drunk customers [8]. This indicates the amount of dedication the company has towards its customers. It also provides tours to customers across the 12 flagship breweries in the United States [9] and would also help customers with samplers. Any company that values its customers would become a great success and Anheuser Busch has proved this again. It also values its employees making sure every one of them feels like an owner and everybody would work as considering the results to be personal [10]. All these put together has helped the ANHEUSER BUSCH to brew beers that are loved by their customers and in making it the leader of its domain of
Belgium is known for a culture of high-quality beer and this concept was formulated by an electrical engineer from Fort Collins, Colorado. The electrical engineer, Jeff Lebesch, was traveling through Belgium on his fat-tired mountain bike when he envisioned the same high-quality beer in Colorado. Lebesch acquired the special strain of yeast used in Belgium and took it back to his basement in Colorado and the experimentation process was initiated. His friends were the samplers and when they approved the beer it was marketed. In 1991, Lebesch opened the New Belgium Brewing Company (NBB) with his wife, Kim Jordan, as the marketing director. The first beer and continued bestseller, Fat Tire Amber Ale, was named after the bike ride in Belgium. The operation went from a basement to an old railroad depot and then expanded into a custom-built facility in 1995. The custom-built facility included an automatic brew house, quality-assurance labs and technological innovations. NBB offers permanent, seasonal and one-time only beers with a mission to be a lucrative brewery while making their love and talent visible. In the cases presented by the noted authors (Ferrell & Simpson, 2008), discusses the inception, marketing strategy, brand personality, ethics and social responsibility that New Belgium Brewing Company has demonstrated. The key facts with New Belgium Brewing Company are the marketing strategy, promotion, internal environment and social responsibility with the critical issues of the public, brand slogan, growth and competition.
The scope of this report is an evaluation of the profitability of each brand. The report does not intend to make recommendations of how invest and promote new products and how to increase brewing capacity.
The man that paved the way for many sober alcoholics was born on the 26 of November, 1895 in East Dorset, Vermont. His parents were nam...
Mountain Man Brewing Company was founded in 1925 by Guntar Prangel who was a coal miner with a home brewery. Consequently, his single product brand “Mountain Man” is marketed largely to other coal miners. Today, the company is still seen as an attractive brand that produces a quality product. Mountain Man Lager emphasizes the use of quality ingredients as well as a bitter flavor and dark coloring. Mountain Man has been an established brand for over 75 years and has the loyalty of older blue-collar clientele. Their lager is the market leader in West Virginia, but Mountain Man also has a strong following in other states such as Illinois, Indiana, Michigan and Ohio. It has generated over $50 million in revenue with 520,000 barrels sold. Not to mention, Mountain Man Lager has been voted as the best known regional beer and has also won “best beer” awards in West Virginia and Indiana. The main advantage that Mountain Man Beer Company has is the loyalty of its consumers, without this loyalty sales will dramatically decrease.
Using beverages , he took the reader on a journey that shows how this interweaves with history.Standage is a delightful writer, mixing his light hearted style with exceptional historical savvy not just on the topic of drinks, but throughout.
Breckenridge Brewery is a craft brewer which was established by Richard Squire. Richard turned his passion for brewing good home made beer into a lucrative business. In 1989, he started his first Breckenridge Brewery and Pub at Breckenridge which has a production capacity of 3,000 barrels per year. During his first two years in business, he sold out the brewery's annual maximum capacity. He opened a second brewery and brew pub in Denver in November 1992.
Prior to the arrival of the whites, Native Americans experienced little to no contact with alcohol, or “firewater.” The main introduction of alcohol to Native Americans came through the fur trade. Quickly upon its initiation to Native Americans, alcohol had various social, economic, and political ramifications. [note] To form new relations with Native Americans and to continue existing ones, the consistent distribution of alcohol was established.
In the novel The Absolutely True Diary of a Part-Time Indian by Sherman Alexie, he conveys numerous different examples of how alcohol controls many of the Indians lives who reside on the reservation. In the book, it illustrates how a multitude of Indians who live on the Spokane Indian Reservation are impoverished; they live a life that to many of the readers are vastly different. For example, the Indians barely have enough money to eat on a regular basis. Now, the people who live on the reservation need a way to relieve stress from their daily life, and they end up alleviating stress by drinking an abundance of alcohol. The problem is when a number of the adults on the reservation drink too, much they end up hurting not only themselves but
They considered drunkenness ‘degrading to free me’ and questioned the motives of those who would offer a substance that was so offensive to the senses and that made men foolish. Most Native people who did drink alcohol were reported to show ‘remarkable restraint while in their cups’. Most drank alcohol only during social or trading contact with whites. Although drinking patterns since colonization grew almost exponentially, since 1975, drinking patterns among Native Americans have remained constant.( Alcohol 3)
In some cultures, there are situations that involves drinking. These include: birthday parties, New Year’s festivities, graduations, weddings receptions, Fourth of July, Christmas and Mardi Gras. In these holidays, people usually drink in excess to have a good time and celebrate. Different countries specialize in different types of alcohol, such as: the Italian have really good wine, Mexico is known for beer and tequila, Ireland is famous for beer and whiskey, Japan has their own beverage called Sake, and the United States is known for beer, wine, and whiskey. In these cultures, drinking alcohol is an acceptable type of celebration that teenagers even participate in. Not all alcohol consumed is in celebration. Therefore, “the top 20 percent of drinkers consume approximately 30 percent of all alcohol drunk over a 12-month period” (Grant 290).
Most people point to wars, Presidents or the economy when asked to describe the history of the United States, but what about alcohol. Social history in general has always taken a back seat to political and economic history, mostly because many aspects of social history are not exactly bright spots from the past. Alcohol, for example, is actually a much bigger aspect of our history than one may expect. As a matter of fact, early America was centered around drinking as a kind of social event. William Rorabaugh’s book Alcoholic Republic outlines how prevalent drinking really was during the years after the Revolutionary War. Rorabaugh argues that post-colonial Americans should be considered alcoholics. However, the evidence Rorabaugh uses
The Boston Beer Company is able to obtain relatively low-cost funds for their working capital and expenditures. The company is constantly in search of the lowest cost items without suffering the quality of their products. The company has thrived and has been able to expand to become successful due to their ability to achieve this.
Adolph Coors is one of the most successful and long-standing brewing companies in the industry. Their ability to adapt to the changing dynamics and circumstances of their consumers has supported their achievements since their opening in 1873. Maintaining success in any industry for over a century requires constant innovation and a dedication to improvement and development. While Coors’ overall history depicts their evident care and ability to give consumers what they want, sometimes before they know they want it, there was a period in which their lag in progression could have more greatly affected their business. From 1975-1985, the fourth generation of the Coors family redeemed the company from their period of reactive business decisions
Strives to be the leader in micro brewing while maintaining the core values it started with and had employee buy in even before it went” 100 % employee owned in2013” (Gorski, 2013).