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Commercialisation of SPorts
Commercialization in sports
What has led to the commercialisation of sport
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Since the beginning of sports competition, Athletes have always strived for victory over their competitors. With the increase in the stigma attached to being a sports champion, in addition to the social ranking and affluence. Competitors will stop at nothing to be one of the elite, and this includes injecting illegal supplements into their bodies to enhance their performance. The evolution of sport has begun as an amateur affair into a big business with millions of dollars in endorsements and commercialisation. This pressure to become successful or to be the best has contributed to the rise in drug taking within the sporting community. As stated in an article by Australian Ethical Knowledge-based journalist The Conversation ‘In short, the commercialization of sport – by business, government and sports administrators - has corrupted the values of sport and removed the moral basis for integrity in sport.’ The fundamental ethos of sporting competition is the rivalry between highly skilled …show more content…
As drug-use outside of the sporting field is considered an illegal activity, the law mustn’t discriminate on the bias of sporting. There is legislation against doping, this is known as the Australian Sports Anti-Doping Authority Act 2006 (Cth). This legislation sets up the Australian Sports Anti-Doping Authority (the ASADA), which delivers educational programs, detects and manages rule violations, monitors anti-doping rule violations, and supports athletes to follow their anti-doping obligations. Another body has been given legal authority over sports related issues are known as the Court of Arbitration for Sport. Which are known as a Quasi-Judicial body, which means they have powers and procedures resembling those of a judge or court of law, which can determine facts and draw conclusions to provide the basis of an official
In Introduction to the Philosophy of Sport, Heather L. Reid presents a discussion of how ethics is treated in the arena of Olympism and some of the struggles of defining and how or if the ethical guidelines should be enforced. Reid notes, “Some would say that ethical principles are always the product of a particular culture, so there can no more be universal ethical principles than there can be a universal culture” (Reid, 22). I disagree with the notion that there cannot be universal ethical principles for athletes to follow in sport because even across cultures there are general morals that shape the lives of people from all over the world. For example, murder and cheating are inherently immoral actions, no matter where someone comes from;
Over the last several years, it has become undeniable that any kind of sport can, and will, be sensationalized and commercialized by the people from the great companies like “Coca-Cola, Pepsi Cola, and Marlboro” (1667). These companies have hundreds of thousands of dollars budgeted each year to pour into sports in the form of sponsorships, advertising, etc. Once the sponsorships are introduced into a sport, it is exactly the kind of thing that will push an athlete out of competition. An athlete will find himself in a “make-it or break-it” situation. If an athlete receives a sponsorship, then the money is free flowing for equipment, testing, training, etc – anything that the athlete wants or needs to aid in putting him...
Can cheating be an excuse for the phrase; survival of the fittest, or is it an epidemic moral corruption? Since the advent of modern competitive sport, winning has always been the bottom line. Honesty, honour and fair play have taken the backseat. The purpose of the essay May The Best Cheater Win, by Harry Bruce, is to inform how cheating has become widespread and accepted in America. Sports are an integral part of American culture and indeed an entire industry exists because of these competitive sports. The result of these competitive sports has led to the moral corruption of most athletes, as they would do anything to win. Harry Bruce discusses the distortion of right and wrong that has penetrated all levels of sports, from children's league to regional division. He confidently informs his reader that organized sports not only "offer benefits to youngsters" but "they also offer a massive program of moral corruption".
The use of illegal substances in sports is a trendy topic in today’s society. In the last few years a copious amount of players have been under the spotlight of substance abuse, which led to a punishment for their actions. Andrew Sullivan wrote an article in the year 2004 called “In a Drugged-up Nation, the Steroid Sports Star is King”, in which he illustrates how these “pharmaceuticals” have revolutionized sports around the world but mostly in America. These drugs have had a large influence in the overall performance of the players, even if it the use of drugs is “often denied or simply overlooked”(Sullivan 1), it will lead to a lack of judgment in what is right and what is wrong.
Athletes put their lives in danger by using performance enhancement drugs. They use these drugs to gain physical advantages for their sporting events. These methods have been around for thousands of years. According to research, “In ancient Greece, Olympic athletes would ingest huge portions of meat that contained testosterone and creatine before they competed. They would also consume large quantities of alcoholic beverages and lamb testicles” (“Steroids”). Today, sportspersons have a drug policy due to health hazards, violence and incapability’s of normal performances. From lamb chops to steroids, many athletes are willing to destroy their bodies to become “popular” legends.
In all areas of sports, professional, college, and even high school, there is widespread illegal use of performance-enhancing drugs. Although there are many reasons for athletes to choose to use these drugs, the cost of such use, both to the athlete and to society can be extraordinarily high. It is important to understand why performance-enhancing drugs are used and what are the consequences of their use to the athlete and society.
Will we be able to barricade ‘Doping’ from intoxicating the world of sports? The World Anti Doping Agency (WADA) states that the term doping comes from the Africans word ‘dop,’ a concoction made from grape leaves that Zulu warriors drank before going into battle (as sited in Maxwell, & Melham, 2005, p.1). Today, many athletes worldwide have been found guilty of breaching the Anti Doping Act. Over the years, there has been an increase in the number of drug offenders in sports, as the need to win becomes priority and dope is relayed from athlete to athlete, directly and indirectly. Though not used by all, it is imperative for sports personnel to be educated and be made aware of the health issues such as cardiovascular disease and legal ramifications associated with the use of Performance Enhancement Drugs.
Introduction I want you all to ask yourselves how far you’re willing to go to be the best at the thing you do most. For some people, the choice they must make is going to be a very big one with very real side effects. I’m sure many of you watch professional sports and the Olympics. I’m a very big fan of sports and I researched this topic because I find it incredibly interesting how far these athletes are willing to go to be the best at their craft. Although I have never done them, I passively gain knowledge about performance-enhancing drug usage in sports and the effects it has on the body every day.
“We can understand corruption to mean that the values internal to sport, such as those of fair competition, sportsmanship, and perhaps the mutual quest for excellence, are being or already have been undermined by the growing commercialization of sport.”
Sports stars exhibit their talent through winning and ranking. However, through success, many values are taught. Values such as personal responsibility, integrity and respect for one’s self and others are replaced with greed, selfishness and the ‘I win-you lose’ mentality. It is sad to think that sport and brilliant sport stars will become emblems of greed and selfishness.
Drug use has led to an increased number of deaths and suspensions of athletes. Also, if this continues, all athletes someday will have to choose whether to compete at a world-class level and take drugs, or compete at a club level and be clean. In sports, athletes, coaches and trainers will try their best to find a way to reach the top level. They not only search for a way to enhance performance, but most of them have aspiring Olympians to train.... ...
...thlete under twenty-four hour surveillance is neither feasible nor lawful. Only when there are more accurate tests can the enforcement of drug rules and regulations be possible. As more sophisticated tests come to market, fewer drugs will escape detection. With the limited ability of current techniques to catch athletes red-handed, pressure must be put on the athletic community to reject doping. Until the athletic community refuses doping as a means to an end, little can be done to stop it from happening.
Drug use in sports is considered cheating. Doping has many historical backgrounds, but now it is on a larger scale in order to maximiz...
Doping rids the true athletes of what they truly deserve and is wrong; because why should those who put in a hundred per cent of their effort, be outshone by individuals who are choosing to use substances to enhance their physical and mental abilities? Doping damages the sports industry as a whole because it has a serious physical and mental effects on the athletes, as well as damaging the idea of sportsmanship and it also breaks the trust of the fans, as they realise their idols are hypocrites. Doping in sports dates back to the ancient Greek times (need ref here). There are anti-doping agencies worldwide in virtually every country. In Switzerland its anti-doping Switzerland, in Nigeria it’s the Nigerian national anti-doping committee and in the UK its UK anti-doping.
The commercialization of sports is illustrated by the amount of money that is involved in sport. Stakeholders in the sector are using lots of money to improve their performances with an objective of making profit. Sport has changed its form and dimension and longer only a source of entertainment, but a...