Assessment of Products and Services of Starbucks Coffee

BACKGROUND Coffee shops were nearing the saturation point in United States and Europe Starbucks decided to enter the lucrative emerging markets of India and China. India is traditional
tea
drinking
nation which is proven as 69.9 % hot beverages industry is dominated by tea industry. In India coffee is now a day’s coffee is becoming a style statement. Due to influence of western culture it is becoming popular amongst youngsters as well as young professionals. Going to a coffee house for socializing and networking this culture is slowly building up in India and hence it’s an emerging market for companies like Starbucks where they promote the overall coffee house experience.

Age: 18- 60 Income: Average wages and depend on family. Company Advantages (Stand Out in the Crowd) Breaking Time’s is near classrooms and staff offices where our ideal customers can come and enjoy drinks, food and services conveniently. We use high quality coffee bean and blend it at our shop to make sure that it can keep 100% flavor, especially Blend Coffee. The quality and value of the wide variety of light and healthy meals offered in Breaking Time’s that may not be matched by other competitors such as the canteen or some coffee shops nearby. We also provide high facilities and good services for the customers, for example, air conditioning, free wifi and music.

Starbucks and Dunkin' Donuts Coffee has been around the market and homes for a very long time now. The first coffee shop in the United States opened in 1697 in New York. Today, nearly two-thirds of americans drink coffee. Coffee is usually associated with 'waking up' or 'staying awake' due to your high caffeine level, and it's invevitable to these two coffee chains be overcrowded during the rush hours in the morning. Coffee shops are always trying to innovate with different coffee flavor or mixtures to make them standout more than the other competitors.

Considered a social lubricant, coffee plays a vital role in almost every aspect of our social life. People do business with coffee, people communicate with coffee, people enjoy with coffee and people work with coffee. It is, therefore, safe to assume that people live with coffee. Where and how exactly did this caffeinated phenomenon begin? How it reached America Coffee plants first reached the New World during the early 18th

Given below are the top cafés in Istanbul. Check it out and keep your eye on Istanbul. Fazıl Bey’s Turkish Coffee House Enjoying a cup while watching the passing parade of shoppers, listen to the fishmongers’ loud and inviting shouts has been a popular local pastime since

Introduction Drinking coffee has always been a strong culture in Malaysia.There was a survey that showed that Malaysian drinks 2.38 cup of coffee daily. Drinking coffee used to be an early morning routine, but now it is an all-day activity. As Malaysian’s drinking coffee habit is rising significantly, the coffee house business is also grown along with the drinking habit. Coffee house in Malaysia was started from a traditional chinese coffee house that called as kopitiam. As the west culture started to influence the market, they introduced Malaysia to a “cafe” concept.

A few SIC codes that apply to the coffee shop industry are 5812 which is a eating place, 5499 which is miscellaneous food stores, 2095 which is roasted coffee. Other codes can apply, but these best represent the coffee shops industry as a whole. As the number of coffee shops continues to rise, there amount of information for those directly involved in the industry also rises. A popular way used to communicate information, whether it be new information on coffee itself or news on a certain business, is with trade magazines that deliver all of this information. A few popular magazines are the Tea and Coffee Trade Magazine, the Barista Magazine, the Roast Magazine, and the Fresh Cup Magazine.

Furthermore, Starbucks offers people a chance to interact with their community. It is a window into the workings of our modern day society. Outside, Starbucks’ signature goddess beckons thirsty patrons of a bustling shopping plaza. The bookend establishment receives a steady stream of visitors seeking the iconic coffee throughout the day. A small number of customers occupy the outdoor seating to enjoy their coffee in the remaining warmth of October’s sun.

They can sit for hours. "In Hong Kong and China, coffee is still more of a social event than a daily necessity," said Michael Wu, 34, the managing director of Maxim's Caterers, Starbucks' joint venture partner in Hong Kong, Macau and southern China. "People come to meet their friends and talk." Wu said that Starbucks has increased the size of the stores he oversees in Hong Kong and in China to around 2,000 square feet, to accommodate all of the lollygagging chatters. It is a testament to the "Third Place" concept, often used by Chairman Howard Schultz to describe Starbucks -- that home away from home where, for a premium, the host serves you coffee and offers up CDs and candy, too.

According to barista that work in Barista Cafe, D. Johnstonn (14 May, 2014), the customers come to Barista Café because of the word of mouth, attracting event, their café name itself, flyers, and loyalty car... ... middle of paper ... ...hat makes a coffee as their job. So when people want to drink coffee, unconsciously they will think about Barista. The last thing two things that Barista Café use to make themselves different from the other is the flyers and loyalty card they provide for customers. Those way can make the bound between customer and Barista Café more tight Works Cited Retrieved on 18 May 2014 from http://www.menumania.co.nz/search?what=cafe&where=Palmerston+North+City D. Johnstonn (personal communication, 14 May, 2014) S. Flanagan (personal communication, 14 May, 2014) Business Dictionary (n.d). Retrieved 18 May, 2014 from http://www.businessdictionary.com/definition/word-of-mouth-marketing.html W. Collins (n.d.).