Aqualisa target market
For Aqualisa’s Quartz shower system to become more profitable and accepted in the United Kingdom’s, stagnant, unimaginative, shower market, Rawlinson needs to work to educate all potential consumers on the features and benefits of the Quartz shower system. More importantly, to gain that market share needed to make the Quartz system successful, Rawlinson needs to focus the Quartz marketing efforts on the do-it-yourselfers, and the plumbers. These markets are the areas that this new product and technology would have the most direct effect on, they will be the installers of the product, and in most cases the decision makers on where the system will be installed. Without the acceptance and buy-in of these two key markets, the Aqualisa Quartz shower system will not grow its market share or change the perception of showers in the United Kingdom.
Why plumbers?
The plumbers is simply where the target market is for the Quartz showers, the data states that with mixer showers, 20% are influenced by the plumber, not the brand, 28% of consumers takes the plumber’s advice on the brand and type of shower they should use, and 25% is just the plumber making the decision and not taking any advice from the person they are doing the job for. That is 73% of the market, for mixer showers, that involves the plumber.
The most effective way to reach this demographic is to get the product in their hands and have them try it; the plumbers need to be convinced that innovation in the electric shower market is beneficial to them and their job. Aqualisa marketing team needs to work to get into more than the current 40% of trade shops, and can use these shops to demo the Quartz product. During high-volume times, have a few stations s...
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...ve less of the luxury features, but still provide the basic functionality of a Quartz product, with steady pressure, consistent temperature, and made of sturdy materials that will not break after short use. Dropping the price of the Quartz system, or introducing a lower cost system, could initially decrease profits for Aqualisa, but with a product at a lower cost, it could compete with the current unreliable systems on the market. However, once the do-it-yourselfer and plumbers start to use the system, they will have users hooked, and potentially raise its market share. Also with the prospect of more satisfied customers and plumbers, brings the benefit of “word of mouth” advertisement, users will start demanding it from plumbers and builders, and the potential of users who may splurge for the better luxury systems, because they now know and trust the Aqualisa brand.
Wegmans target market and customer is “everyone”. This is one retail place that gender and economics doesn’t really matter. They take EPT, which is a government aid for those who are in need of food for their families, so it accommodates all people of every economic status. If I had to gear in on a customer, I would say it is appealing to the mother’s out there. Wegmans offer cute double car carts with the steering wheel, so kids are entertained while mom shops. Some of the stores also have the “W-kids Fun Center”, which is where you drop off your kid(s) so they can have fun doing activities while you as a mom shop without distraction.
According to Benno Dorer, Clorox’s EVP and COO of Cleaning International & Corporate Strategy, the key marketing strategy is the “Always on Principle”, this principle is applied through the digital platform. This strategy works in such a way that a person searching for disinfecting wipes on babycenter.com receives a customized advert, this advert is informed by what the potential consumer is looking for. The company also ensures a great presence in Facebook so that products are introduced to millions of users who are then directed to say Amazon or other selling points (King, 2012). Clorox also carries out product marketing in mobile retailer applications such as Safeway. The company also tries to have representatives in stores who can deal on a one-on-one basis with the customers/consumers.
Miazga, Mike. "Changing with the Times." Plumbing & Mechanical June 2012: 34. Home Improvement Collection. Web. 4 Mar. 2014.
“They were always a major cost savings and they keep your restroom neater and cleaner, but the end user did not like the experience.
Shower buyers fall in three pricing segments: premium, standard and value. First, premium segment is conducted of people who mainly shop in showrooms. Their focus is on great service and high performance. Second segment is called standard. Customers in this segment rely on plumber recommendation and emphasize performance and service. Value segment conducts mainly customers who are primarily concerned with convenience and price. Thus, they like to avoid excavation and also tend to rely on independent plumber in selecting a product. Value segment falls in with DIY market, where people tend to buy in large retail shops, interested mainly in inexpensive models that are easy to install and they are also strongly price sensitive.
Aqualisa launched the most significant shower innovation in recent British history: the Quartz shower. The shower provides significant improvements in terms of quality, cost, and ease of installation. In product testing, the Quartz shower received rave reviews from both consumers and plumbers alike. However, early sales of the Quartz have been disappointing. Now, the company is faced with some key issues about whether to change the channel strategy, promotional strategy, and the overall positioning of the product (niche or mainstream product) in the context of his existing product line.
Burberry target audience is designed for both sexes however it is dominated by the female target audience who have a high disposable income. The brand has their own childrenswear range which can appeal to parents but are likely to be people from wealthy backgrounds. Burberry is famous for appealing to celebrities who purchase coats and dresses which have a high end appeal. Burberry focuses more on customer value in order to attract and retain costumers. With the aim to achieve this by producing a marketing concept by meeting and exceeding costumer needs then their rivals.
... a cola option that is “guilt free”. They also push the fact that it tastes the same as regular Pepsi telling them they don’t have to sacrifice taste for lower calories like most diet products. The target women is in her 20’s and 30’s single, dating age so she watches her weight. Diet Pepsi is a great option for her at the bar as well. She is middle class to upper middle class in a city, and she has no children. She dates a lot and is outgoing, she drinks and eats diet products because like all women her age she wants to look good and dreads going up a pants size.
Choose a product and niche with a small but sufficient market size. Avoid niches that are too small with low keyword searches. For example, a product that caters to pregnant females between 25-40 years old is probably good. But a product that caters to pregnant females between 25-40 years old who like punk rock music will likely be too narrow. It will be harder to find customers, more expensive to acquire them and the small market size will limit your potential growth substantially.
The product will reach out to the working class and the decision maker of the household the company looked at the following
Mistine’s strengths include its brand recognition in Thailand due to their advertising efforts (Ferrell & Hartline, 2011). The company also has strengths in the value of their products (Ferrell & Hartline, 2011). Not only that, consumers feel they are getting a quality product for the low price (Ferrell & Hartline, 2011). Even if the consumer is not satisfied, Mistine offers a satisfaction guarantee that would also be considered a strength in their customer relations (Ferrell & Hartline, 2011). The global economy downturn has also helped them, because the value of their products is more enticing to someone who is concerned about their personal finances (Ferrell & Hartline, 2011).
Dental hygiene is a widespread communal need that exists in the marketplace. We have created two great advertisements that will help your company, Bella Dental, increase traffic and raise revenue. As you will see in the print advertisement and internet banner, we combined the basic information you provided with further research we completed to ensure the advertisements created are the best match for your needs. For example, we found that 89% of Americans regularly visit a dentist, more specifically 92% in your area. We used these statistics along with additional research to compose the idea target market, position, creative concepts, executive mix, and message for Bella Dental. The advertisements clearly represent Bella Dental. Our goal for the advertisements is that the reader will seek dental service from Bella Dental rather than the competition.
Technologies and Innovation: WeTrust will constantly look for technological up-gradations and innovations, in order to provide high quality services and create opportunities for advancement.
Excellent service – with application engineers who design and assist in planning your complete water treatment solution. Also, their services for the delivery of salt, filter changes and maintenance are completely reliable.
Creating a creative advertisement that stands out from the crowd is essential for any company’s growth. A common communication strategy is for companies to break through competitive clutter in order to shape consumers attitude and intentions. A creative ad is able to catch the attention of onlookers with the added wow factor. Interest in an ad is influenced by surprise, information and benefits. Comforts fabric softener ad (See appendix 1), is a great example of this as the ad displays a perfect visual for their product with an added touch of humor to draw potential customers attention to the ad. Their ad clearly conveys the message of their product without the need of a