Application of Herzberg's Theory at Bill's Auto Repair & Service

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Application of Herzberg’s Theory at Bill’s Auto Repair & Service There are many different factors that can affect behavior in an organization. Some of these are psychological in nature. According to Herzberg’s Motivation – Hygiene Theory psychological factors that motivate high productivity are related to job satisfaction. Managers can motivate employees by providing them with motivators that satisfy some sort of need. There are also many factors within an organization that can demotivate productivity. These factors include those that do not lead to satisfaction but rather dissatisfaction. Psychological factors that motivate high productivity in an organization will be analyzed according to Herzberg’s Motivation – Hygiene Theory. Herzberg’s theory will be evaluated and applied to a study on the organizational culture characteristics of Bill’s Auto Repair, a local auto repair shop. Finally, it will scrutinize the dynamics behind these cultural characteristics that either motivate or demotivate high productivity in the workplace. Organizational behavior can be affected by many different elements including social, economic, political and psychological. Employers are constantly trying to figure out the minds of their employees. Managers try to hire candidates who will be motivated, produce more and therefore become a competitive advantage for the organization. Kreitner, (2010) describes the following: Motivation - psychological processes that arouse and direct goal – directed behavior. Researchers have proposed two general categories of motivation theories to explain psychological processes underlying employee motivation : Content theories and Process theories. Conten... ... middle of paper ... Bill Knight keeps loyal motivated employees year after year. The retention rate at this establishment is 99%. This organization has many lifetime, loyal customers due to the friendly atmosphere and loyal employees. Whether Knight’s employees know it or not, these employees are motivated to higher production for many reasons other than just money. References American Business.Org. (n.d.). Herzberg's Two Factor Theory. Message posted to Herzberg's Two Factor Theory: l Kreitner, R. (2010). Organizational Behavior (Ninth Edition Ed.). New York: McGrawl - Hill Irwin. (Original work published 1989) Net MBA Business Knowledge Center. (n.d.). Herzberg's Motivation - Hygiene Theory. Business Knowledge Center Web site:

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