Analyzing the Priceless MasterCard Advertisements

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Analyzing the Priceless MasterCard Advertisements

They tell how much it will cost you to buy one thing and then another, overwhelming you with the cost of life. They then reveal to you the priceless moment that comes from all of this cost. Can you guess which advertisements I am talking about? That’s right, MasterCard commercials; The commercials titled: “Spending Quality Time with Your Family”, “Leaving Your Cash At Home”, “One Stadium Down, 29 To Go” from MasterCard’s “priceless” ad campaign, just reel you in with that priceless moment. Well you would never guess just how many tactics they use in one commercial just to suck you in. They use many little clever details in order to appeal to people and convince them that they want to use their company and not someone else’s. These MasterCard advertisements are targeted towards an American audience whether the audience be families or the youth of America. American values and interests, along with a variety of visuals, text, and subject matters are incorporated in order to do this. The ads also appeal to these audiences through emotion and logic. By using all of these different tools, MasterCard is able to create a commercial to convince a mass of people to use their company without thinking any further than the commercial that just flashed before their eyes.

The ads are centered on today’s American society. These specific MasterCard ads target Americans through values and interests that make up their culture. One example being the use of The Simpsons show for one of these ads. Most Americans are very familiar with the Simpson family and therefore can relate to the advertisement. Also, the idea of having extra time to spend with your family is incorporated into the advertisement. This is very effective in capturing the audience because family is widely valued within American society. Another effective reference that is used is towards baseball. Baseball is huge in the United States and everyone either watches it or knows someone who does. By using these references MasterCard is able to create commercials that the creators’ audience can relate to.

The authors of these commercials are a group of people hired by MasterCard to think the catchiest and most creative commercial. Their purpose is to create advertisements that are targeted towards and specific audience and then to capture that audience.

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