Analysis of Leaflets: The Score and Drugs the Facts

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Analysis of Leaflets: The Score and Drugs the Facts The leaflets 'The Score' and 'Drugs the Facts' both use the same genre as a teen magazine would, although they have subverted all the generic conventions so that they are in some way associated with drugs. Many effects are designed to achieve a subconscious response. As the reader registers them subliminally this is very effective. The overt purpose of both leaflets is to try and give accurate information about drug use and try to prevent it. 'Drugs the Facts' has a target audience of around 11-14. The institutional belief held behind the writers about this demographic audience is that they do not exploit drug use, and this topic is new to them. Therefore they have produced this leaflet that it advises children to stay away from drugs and never come into contact with them. 'The Score' is for a more sophisticated audience (14-18), and is designed to alert drug users of the peril they could be in when they take drugs. It is also intended to eliminate fallacy and make adolescents thinking of using, or already using, drugs more aware of the risks. Both leaflets have the generic features of commercial magazines. These magazines present themselves as your friends, so you feel reassured and that your thoughts are valid. 'Drugs the Facts' and 'The Score' use a dark purple background. The connotations of the colour purple are wealth, intelligence, and sophistication; all the things growing teenagers aspire to being. These leaflets are supposed to be a source of intelligence for anybody reading them, so that could be why their covers are purple. The eye on the cover and contents of 'Dr... ... middle of paper ... ...n part of which is a driving social life. In this leaflet it is acknowledged that older teenagers already have an opinion along with experience of drugs. Consequently the facts are laid out for them and they are left to make their own final decision. This idea in theory is brilliant and has clearly been carefully planned. The institution realises their target audience are mature enough to make their own decisions and I feel the stereotypical teenager will take advantage of such trust. The stereotypical teenager is argumentative and experimental with their lives based around socializing so I don't think enough will make the 'right' promoted decision, leading a drugs free lifestyle. Because of this, in some cases this leaflet may not be very successful and effective the leaflet will be seen as "just yet another leaflet".

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