RecipeMaker
Introduction
What the assignment is about?
This report will be researching the current market opportunity for a new innovative digital application. Evaluating the market opportunity that exits, the feasibility of the innovation and the full brand concept.
What the Idea is?
Recipe-maker is an app which uses the ingredient the customer has at home; the customer can order the ingredient from their local supermarket a day before and have them delivered to home the next day. The app provides step to step instruction, where you can create a recipe planner for the week. The target audience for the app are those who like to cook food but unaware of the food that can be made using their ingredients.
RecipeMaker helps reduce food waste
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Consumers want to try new recipes and learn new skills. 59% of 25-34 years olds cook food using smartphones or tablet devices (Cooper, 2015).
RecipeMaker…
Digital Marketing Mix
Product
The section of the marketing mix which include investigating customers’ requirement and emerging suitable product. Product in the marketing mix looks at opportunities to change the main or extending the product for digital environment (Chaffey and Ellis-Chadwick 2012, p.259).
RecipeMaker…
Place
The product must be available at suitable place, price, time and quality. The place in the marketing is where the customer buys the product (Chaffey and Ellis-Chadwick 2012, p.288). The distribution of the product needs to be appropriate to the customer, even for e commerce (CIM, 2015).
Since the introduction of IOS and android app store in 2008. In September 2016, over 140 billion app have been download from the app store. In May, 2016, over 65 billion app were download from google play (Statista, 2016). Statista, (2015) stated by 2017 the number of free mobile apps download worldwide will reach 253.91 Billion. CIM (2015), found out Google search penalises business website that are not compatible for mobiles, this is due to customer finding it difficult to find the company
This paper will describe the four elements of the marketing mix (product, place, price, promotion). In addition, it will describe how each element is implemented within a specific organization and how the four elements relate to that organizations marketing strategy. The company used in this example is both a product and service driven company and is in business for profit.
The 4 Ps of the marketing mix are: Product, Promotion, Price, and Place. The marketing mix puts the right products, at the right price point, in the right place, at the right time. The following examines how Claire’s Chocolates optimizes its marketing mix (Yoo, Donthu, & Lee, 2000, 195-196).
The Marketing mix is a blend of marketing tools that are used to indulge customers and company goals. Customers frequently call the marketing mix "the offering. “Your offer is managed by the following variables regularly referred to as the four Ps in marketing: Product, Price Place (Distribution) and Promotion. Wikipedia.com defines “Products” as “an item that ideally satisfies a market's want or need.” You might also have a service that they’ll pay for as your product. Having the right product for your target market (that’s the people or businesses you want to sell to) requires knowing what they need and want.
Cooking and cookbooks focus on the different ethnic cuisines, therefore creating diversity. “Each recipe and style of cooking represents a different cultural background yet to be discovered, enjoyed and celebrate the dishes that they might not otherwise have access to.”(Girl in Capes). People of all backgrounds explore other cuisines and have begun to adapt to the taste and style of different
Our way of eating can consequently affect a wide range of conditions that pertain to health or our way of life. Eating plays a vital role in our health but, none takes it into consideration. Nowadays, people don’t eat as healthy or natural as our ancestors had. Food has evolved over time, as a result, everything is being produced in factories where they rid the food of its nutritional value. Fast Food Nation, Fed Up, Cooked and Food Inc, provide information based on the production of food and how it has changed over time. From these resources ,the one that made me think differently about what we eat was Cooked. This series really intensifies how food is made and where it comes from. Cooked, makes you think about the importance and traditions of food. This series made me understand that food is such a simple thing that we can build but instead we lean more towards artificial flavors. Cooked shows you the true meaning of a home cooked meal and how it can benefit you.
The day I figured out how to use the microwave and toaster oven was also the day I became host of my very own reality cooking show. With every second of my endeavor being captured by my personal camerawoman, my little sister, I was sure I would be joining the ranks of the top celebrity cooks on television. However, it wasn’t long until I realized I was not even close to becoming the Next Food Network Star, and I more rightfully belonged with the Worst Cooks in America.
The marketing mix helps a company define the marketing elements for successfully positioning a market offer. The four P’s model, one of the best-known models, helps a company define its product marketing options in terms, place, price and promotion (MindTools.com, 2010). To enhance their impact with their target market, companies often use this model when you are planning a new venture, or evaluating an existing offer. As companies start out in an industry, many marketers learn about putting the right product in the right place, at the right price, at the right t...
The four P’s of the marketing mix are price, place, product, and promotion. Each element has its significance, and it is important that
Marketing is a process of determining a consumer’s needs, devising a product or service to satisfy those needs, and trying to focus customers on the goods and services you are offering. Marketing is extremely important, and a fundamental building block for business growth. A marketing team is given the task of creating customer awareness through a variety of different marketing techniques. If a business does not pay close attention to their consumer demographic and needs, they will eventually fail over time. Two important aspects of marketing include acquiring new customers, and the preservation and growth of relationships with current customers. Marketing has always been viewed as a creative outlet, which encompassed advertising, distribution, and the selling of goods and services. Marketing staff will also try to anticipate what customers will want in the future, often being accomplished with market research. In summation, a good marketing plan should be able to create a favorable proposition or series of benefits that a customer can value through goods or services. The marketing mix is normally described as the strategic positioning of a product or service in the marketplace, using the specification of the four Ps. During the early 1960’s, Professor E. Jerome McCarthy of Harvard Business School stated that a marketing mix contains four elements. The four key points are product, pricing, promotion, and placement. It is recognized that all these aspects must be present to ensure a successful business model within a given industry. We will now take a thorough look at the four marketing mix points.
The culinary world is filled with talent, technique, and competition. When there’s only so many ways to poach an egg, chefs are pushing boundaries to free themselves from the box. New recipes are popping up all over as chef’s experiment with their palettes, some more successful than others. Technique after technique is being refined and tweaked to produce interesting and unique food. Hundreds of chefs make their mark and stand out from the crowd each year. Including one Georgia-native, Alton Brown.
When I first learned to cook about six years ago, there were no magazine articles or books in bookstores explaining how to cook; there were only cookbooks with recipes for one to decipher. Today, the articles and books that explain how to cook are minimal. Not everyone can compete with Julia Child in cooking gourmet food with the menu devised in our minds without referring to cookbooks, but many of us can learn to cook effectively. A step-by-step process should be followed to learn how to cook successfully.
To create a successful marketing mix you must have all of the following aspects: the right product for your target market, sold to your target market at the appropriate price,in the right place and time, while using the most fitting promotion. ( Marketing Theory 1995.) The product, price, place, and promotion all are of uttermost importance in a business, since all businesses must complete all of these activities, including advertising agencies and research firms, everybody in the business world should understand the marketing mix.
Williams, M. (2013). Google play has half the revenue of app store with more downloads. [online] Retrieved from: http://www.gamesindustry.biz/articles/2013-11-03-google-play-has-half-the-revenue-of-app-store-with-more-downloads [Accessed: 12 Mar 2014].
Food labs are great technique for experiencing and learning the right method for preparing healthy and clean food. For some people like me, who have no cooking experience it is very challenging, stressful, and enjoyable. I used to think that cooking is just adding variety of ingredients together, but it is more than that. Through the first two food labs I discovered that there are many things that people have to remember and watch for when cooking such as managing their time, planning a head, following proper knife handling techniques, following proper measuring techniques, following kitchen safety, and following the recipe. Also, through this food lab, I have faced some challenges, success, learned a lot of things, and discovered the roles of some important ingredients including salt, pastry flour, sugars, fats, baking soda, and eggs.
The factors that have a great influence on marketing management, marketers’ business decision-making, and their relationship with customers include macro- and micro-environment, and the latter in turn includes the concept of so-called “4 P’s” (i.e., product, place, promotion, and price). Micro-environment is also referred to as “immediate environment” and stands for the factors that are literally “close” to a certain company: its suppliers, customers, intermediaries (e.g., advertising agencies), and competitors (“Marketing environment,” n.d.) Four P’s are also called “the marketing mix,” and their most widely used interpretation belongs to McCarthy (Blythe, 2008). The marketing mix indicates the four aspects of how to make your business profitable and yourself proficient as a marketing specialist. As Cannon (1992) pointed out, “The marketing mix is the set of controllable variables that the firm can use to influence the buyer’s response.” First, the business person needs to understand what the product of consumer’s desire is. It is obvious that “an undesired product” will not be sold. Producers, however, may invent something that consumers even did not expect to have but really wanted, at least, unconscious...