Analysis Of Durex

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This is a report based on the country Japan and company Durex. This report analyses the environmental aspect of Japan and Durex.The report will begin with the country and company background followed by the porter’s 5 forces and Pestel analysis. Strategic recommendations will also be included followed by a conclusion to summarize the report. 1.1 COUNTRY BACKGROUND Japan is an island nation in East Asia. Akihito is the current emperor of Japan, however it must be noted that he doesn’t have much power over the governing bodies. He is only a diplomatic leader. It must also be taken into consideration that Japan is one of the countries with a very low birth rate. Japan is one of the most technologically advanced societies on Earth. Japan is in the second place when it comes to the world’s economy growth. Japan also imports its food, lumber, and metal ores. Japan is also home to one of the tallest mountain, Mt. Fuji at 3,776 meters.(Szczepanski, n.d.). J 1.2 COMPANY BACKGROUND …show more content…

Durex stands for Durability, Excellence and Reliability. In 1915, The London rubber company founded by LA Jackson which sold barber shop supplies and imported condoms was also known as durex, during the olden days. In 1929, the name durex came about. Durex released its own lubricated condoms later in 1950. Durex is the first condom company to put themselves in the international market. Up to date they even have 42 websites to remain competitive. They are so good at maintaining their standards and quality, “If one sample doesn't pass any of our tests, the whole batch of up to 432,000 condoms doesn't leave the factory.” (Durex

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