Competitor Analysis
POP’S AND POD’S Knowing the points of parity and difference is really important on how business people place their business in the market. The designed POP and POD is based on ABY’S Agrivet and animal clinic and its two main competitors of which are Pacifica Agrivet supplies and YCC Animal Clinic.
ABY’S AGRIVET AND ANIMAL CLINIC Points of Parity Points of Difference
YCC ANIMAL CLINIC • Animal clinic
• Vaccination
• Grooming
• Surgeries
• Treatment of wounds
• Confinement
• Shampoo and other hygienic products for pets • Aby’s is pioneer in grooming services
• Have enough number of skilled groomers and licensed veterinarians
• Exceptional services
• Has different unique services offered
• Specialized shampoo used in grooming
POP’S AND POD’S
The table above demonstrates the points of parity (POP) and the points of difference (POD) of Aby’s Agrivet and Animal clinic from its two main competitors which are the YCC animal clinic and Pacifica Agrivet Supplies, Inc. Having this table will show the factors that make the business unique from its two competitors. Points of Parity are the similarities of Aby’s to its two main competitors, YCC and Pacifica. For the similarities between Aby’s and YCC, they are both
Having complete sets of products is a good thing so customers would not have a hard time looking for one.
Lastly, the company has a willingness to improve on services, quality and deliveries. The owner makes sure everything is going smoothly. He is always open for improvement and he makes sure that the problems occurring are solved quickly. Because of their willingness to outstand among others, there will be a new offer in two months or sooner which is a pet mobile for grooming where customers will just contact them and Aby’s staffs will be the one to go to their houses. This is to save the time of the customers especially to those who customers who have lot of things to do.
There some negative factors that may occur on the operation of a business. For Aby’s, one of the threats is the economical change where target market may not have enough funds to spend on accessories and feeds that their animals need. Since not all customers have stable jobs or others may have lesser income when some changes on their income occur. Another threat is that possible prices may increase on vaccines and feeds that will affect the number of customers. If the veterinary practitioners association of the Philippines will increase the charge for the services, customers might not be in favour with the changes. Also if the suppliers change the charge for feeds, customers will be affected too. They
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