Analysis Of Amazon

1459 Words6 Pages
Scenario: Customers rave about the vast selection, fast shipping, and customer review option for each and every product on the Amazon.com website. The Fortune 500 e-commerce website, headquartered in Seattle, Washington, is the largest internet-based retailer in the United States. Customers are well informed about their purchase with customer reviews and Amazon has competitive prices. Amazon is one of the most successful businesses of our era and most valuable retailer of the country (Kantor & Streitfield, 2015). Amazon Prime members, a program with a yearly membership charge, receive special perks such as free shipping, unlimited streaming of television shows and movies, music streaming, downloads of free books, and many other deals and discounts…show more content…
If an employee is not accessible, it could lead to negative ramifications from the management team, no matter the toll, physical or emotional. The scathing article was shared with Amazon employees and CEO of Amazon.com, Jeff Bezos, which denies these allegations. In a memo shared with his staff, Bezos encourages employees to read the negative report. Any type of behavior describing these abusive actions were encourage to be reported to Human Resources or directly to the CEO (Cook, 2015). How can this damaging reputation be remedied? The purpose of this case study, through business analysis, will provide recommendations how to improve the employee culture at Amazon.com. Analyses: For the purpose of this case study, the Balance Scorecard and Strengths, Weaknesses, Opportunities and Threats (SWOT) analyses will be used to analyze the employee culture at Amazon.com with proposals on improvement. The Balanced Scorecard is a management tool used for strategic planning in business and industries to align activities with a vision and strategy. The tool is used in the organizational setting to improve communications (USAID,
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