Alcohol Advertising Does Not Target Children Essay

621 Words2 Pages

Thesis: Youth are overexposed to alcohol products. Alcohol can cause addiction, organ failure, and even death. These alcohol companies are now targeting youth to get them addicted at a young age. Which makes since because the longer they are addicted the more money these companies can make. They advertise alcohol as a fun social experience, to where in reality it can be a sad and dangerous opposite. This may cause many issues not only in the youth but in everyone. Counter: Some people believe that alcohol is a fun, social, and not life threatening. These things are possible if done in a safe and careful way. They also believe that youth are not overexposed to alcohol . According to an article called Alcohol Advertising Does Not Target Children states, “But in the July [2006] issue of Contemporary Economic Policy, Jon Nelson, professor emeritus of economics at Penn State, challenged the conventional wisdom with research that found that alcohol advertisers did not, in …show more content…

According to an article called Children Are Overexposed to Alcohol Advertising it states,“Spending in magazines peaked at $361 million in 2004 but fell to $331 million in 2006. Youth, young adult and adult exposure to this advertising fell by 50 percent, 33 percent and 28 percent respectively over the six-year period.” These companies are spending millions of dollars to advertise these alcohol products where underaged youth can see them. If these companies did not portray it as a fun and easy thing to do than it wouldn't be such a huge issue.If alcohol companies aren't trying to target youth then they wouldn't even try to advertise it near schools. “For example, Oakland, California, passed an ordinance that forbid alcohol advertisements on billboards in residential areas or near schools, churches, recreation centers, and day care

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