Advertising Junk Food to Children

2810 Words6 Pages
bulb-icon

Recommended: Negative effects of advertising on children

Advertising Junk Food to Children This essay will discuss whether the advertisements of junk food are reasonable to advertise and are there other aspects that help obesity to develop in children. Increasing rates of obesity appear to be common to the process of industrialisation and have been linked with many factors, including a more sedentary lifestyle and diets high in fat and sugars and an abundance of food. (Gordon, Richard, 2000) The number of children suffering from obesity has increased dramatically since the mid 1980’s in the UK. However this is not just a UK problem but also a global issue. Obesity is defined as ‘An abnormal accumulation of body fat usually 20% or more over an individual’s ideal body weight. Obesity is associated with the increased risk of illness, disability, and death.’ A large proportion of TV advertising targeted at children is for processed foods; the vast majority of this promotes foods high in fat, sugars or salt. The debate about food advertising and advertising viewed by children is one that has continued for many years. During that time a wealth of evidence has emerged to show that targeting advertising as a means of tackling childhood dietary, nutritional or weight gain problems is completely unjustifiable and ineffective. One of the most heavily studied areas of advertising’s cumulative effects is the impact of commercials on children’s eating habits. As noted above, commercials for sweets, snacks, and fast food are mainstays of the advertising targeting children. It is well documented... ... middle of paper ... ...n Review, 14 (1), 52 – 60 Lord, M. (2000), "Schools fight fat by teaching kids to eat their greens", U.S. News & World Report, 128 (17), 60 Marquis, S. (1994),”The Young Ones". Marketing, March 10, 22 - 23. Matorin, J. (2001),”Obesity awareness campaign needed, but regulators won't curb fast-food appetite". Nation's Restaurant News, August 27, 32. McGovern, C. (2002),”Brave new world. A clear and present danger". The Report, July 8, 56. Story, M. and Faulkner, P. (1990), "The prime time diet: a content analysis of eating behaviour and food messages in television programmes and commercials”. American Journal of Public Health, 80 (6) 738 - 740. Taras, H. L. and Gage, M. (1995),”Advertised foods on children's television". Archives of Pediatric and Adolescent Medicine, 144, 649 -652.

Show More
Related

  • Unit 12 P1

    1429 Words  | 3 Pages

    There was a debate about this that people have been complaining that this act hasn’t been doing their job properly and there have been lots of anti-social behaviour going on and nothing is done about it. For the community in March 2003 the government had publish on the news that the Anti-social behaviour act tends to challenge Anti-social behaviour done by the society and are doing a good job of it and have now a have a bigger group that makes this act much more efficient. Also the people were very happy and said they feel much relaxed and safe at that time. For the public service such as the PCSO’s who could be the ones who could take care of these situations about anti-social behaviour and can be relied on to make sure it doesn’t happen and they also need to confirm that they have a good understanding of what happens and how to solve the situations. The offenders who do all this can be instantly punished by the ASBO’s by them taking the offenders to court and could possibly give a

    Read More

  • The Chryslids - Plausible

    459 Words  | 1 Pages

    Another thing is that people are forced to agree with the laws and if they don’t they are also thrown from society where they would either be killed or spend the rest of their miserable lives in the sloughs of the fringe people.

    Read More

  • Sex Offenders Should Never Be Released

    1211 Words  | 3 Pages

    Nicholas, S., Walker, A. & Kershaw, C. (2007). Crime in England and Wales 2006/2007. Home Office Statistical Bulletin, Development And Statistics Directorate..

    Read More

  • Racial Disparity In The Criminal Justice System Essay

    952 Words  | 2 Pages

    depending on the level of discrimination and the particular population affected by the actions of

    Read More

  • APA Task Force On Advertising And Children

    285 Words  | 1 Pages

    In the article “Report of the APA Task Force on Advertising and Children” talks about commercials targeting kids. First of all, Advertising didn’t take off until the arrival of various mass media;printing, radio, and television. Secondly, The British Parliament passed legislation in 1874 intended to protect children from the efforts of merchants to induce them to buy products and assume debt. Thirdly, Opportunities to advertise to children further expanded with the explosive growth the internet and thousands of child-oriented Web sites with advertising content have appeared in the past few years. After that, The growth in advertising channels reaching children and the privatization in children’s media use---have resulted in dramatic increase

    Read More

  • Gabriel Hill Campaign Speech Analysis

    734 Words  | 2 Pages

    The vast majority of these kids want to work and by not making use of their skills we are missing out on an invaluable opportunity. In a country lead by Gabriel Hill these atrocities will no longer be allowed exist. If we elect Gabriel Hill as our prime minister issues surrounding employment, cost of education, part time work and support for our future leaders will all be

    Read More

  • Theory of the Broken Window

    1610 Words  | 4 Pages

    Hennessy, Patrick. (2011) David Cameron: It’s time for a zero tolerance approach to street crime. The Telegraph [online] 13 August. Available from:// www.telegraph.co.uk/news/uknews/crime/8700243/David-Cameron-on-UK-riots-its-time-for-a zero-tolerance-approach -to-street-crime.html

    Read More

  • Advertising and Obesity in America

    2870 Words  | 6 Pages

    The fast food industry is one of the largest sectors of the United States economy. Companies such as Burger King, Wendy's, Taco Bell, McDonalds and KFC have all become household names. Each of these companies operates under a similar mission statement: to serve a quick, filling meal for a very low cost. The primary marketing medium for these companies is television where via commercials, they can portray both their products and a lifestyle. Their intense advertising focus on minorities and children, however, has begun to exacerbate the epidemic of obesity that is sweeping our nation. Fast food's televised advertising is a significant contributor to obesity in today's minority youth. By promoting unhealthy tendencies and high-calorie foods as well as an attitude that promotes tolerance of diseases such as obesity, these companies are influencing people to such a degree that it is negatively affecting their health. This dangerous marketing method is not only sweeping America, but other countries as well. The emphasis on fast food companies' immoral marketing raises the question: Are people eating for hunger or because of an advertised, influenced habit? However, we must also address whether or not fast food companies are mainly responsible, or if the blame also covers their consumers.

    Read More

  • Advertising Targerting Young Children

    347 Words  | 1 Pages

    I believe, that all advertisement ads targerting young children in the United States should be banned. Most american companies try to advertise to children under 12 because they are still young and impresionable. In the mind of a child, if his or her friends were to all see an advertisement on televison and buy the product, and everyone bought it except for them, they would feel left out and long for such product.

    Read More

  • Mandatory Marketing To Children And Underage Children Essay

    1146 Words  | 3 Pages

    Since 1963, Ronald McDonald has been the spokesperson of the multibillion dollar fast food franchise McDonald. For over 50 years, the clown figure brought billions of revenue to the corporation by relating him to the underage children. Today, statistics shows that 47 percent of adults are in favor of Ronald McDonald retiring and 32% of them are strongly in favor of it even though most of them do not see the harm of the advertising strategy (Andrzejczyk 216). Corporate Accountability International believes that its time for the clown to retire in able to end its predatory marketing to underage children. The essay “Predatory Marketing to Children and Underage Youths” of Cynthia Andrzejczyk explores the success of Ray Kroc in making McDonald a multibillion dollar fast food corporation through Ronald McDonald. The success was owed to the creation of advertisement strategies that directly targeted the underage population. The creation of Ronald McDonald as the face and promoter of McDonald to the bombardment of its face in television, movies

    Read More

  • Facts About Marketing To Children Analysis

    1751 Words  | 4 Pages

    According to “Facts about Marketing to Children”, it is said that marketers in 1983 spent $100 million on tv ads for children. Today, they pour about 150 times that into different types of mediums with the goal of absolute persuasion with kids. Advertising is a way for marketers to earn money from selling their product(s) while also attempting to appeal to the targeted audience. You may think that these commercials are just on your tv, but they’re actually more commonly found than you think. While watching a YouTube video, you may have found a 30 second ad pop up. Or perhaps you found them on the sides of a website you’re on. They can also be found in the newspaper, on billboard signs scattered among the city, and many more places. You might

    Read More

  • Regulating Junk Food In Schools Essay

    710 Words  | 2 Pages

    As a student of Corcoran High School and consumer of lunch meals , I recognize that school districts are in the wrong way to combat obesity. Each year I witness of the limited amount of fruit , flavor milk , never water and something that most of the time is high in salt and oil. Proceed and frozen meals ,are routine. The result are this kind statistics. According to the Pediatric Nutrition Surveillance System , 30.5 % of students are victims of diseases due to a unhealthy diet in schools and home. We are part of this numbers , but we have the change in our hands. For this reason is essential a transformed meal for every student in our school district .

    Read More

  • Marketing To Children

    1096 Words  | 3 Pages

    We live in a world where corruption is evidently present in the business practices of big corporations, especially the ones who market to minors. The level of deception they implement into their advertisements makes you think about the irony of promoting your product to an audience with little to no means of purchasing it. Yet the amount of influence these children have on their cash carrying parents is so immense, it is almost as if they are in on the venality.

    Read More

  • Why Junk Food Ads Should Not Be Banned

    515 Words  | 2 Pages

    The government has tried and tried to take away our basic rights, hide stuff from us, and are now trying to ban junk food and fast food commercials? I think junk food commercials should not be banned because the government should not have the power the sensor what we watch. It is discrimination towards the companies that pay to put their product on television but no longer can because they are blamed for the nation’s problems. Finally it would take away jobs.

    Read More

  • Advertising and Its Impact on Children

    1554 Words  | 4 Pages

    Advertising has had a powerful impact on today’s children. From songs, to logos. to characters, advertisers keep in mind their audiences. Competition is the force which causes advertisers to target children. Children are targeted through the catch phrases. animated characters, and toys in these competitive advertisements.

    Read More

More about Advertising Junk Food to Children

Open Document