Recently, obesity has been hitting the United States in great numbers. Children and adolescents who are obese are at greater risk for sleep apnea, social and psychological problems, and low self-esteem. Children and adolescents who are obese are likely to be obese as adults, and develop all of the health problems obesity causes. Such as diabetes, high cholesterol, and heart disease. Food advertising is linked to childhood obesity, and is a great contribution to the problem.
I will argue that watching television and the presence of food advertisement contribute the growing childhood obesity epidemic by advertising unhealthy food choices, by stimulating increased snacking and by displacing time that could be used for physical activity for television A number of studies discuss the growing rates of childhood obesity. Recent research states that childhood obesity rates have tripled in the past 30 years (Zimmerman & Bell, 2010). A 2013 study showed that in 2011 to 2012, 25.3 percent of children aged 5 to 17 years were overweight and obese (Tseng, Haapala, Hodge & Yngve, 2013). Many research experts suggest that the rates of obesity will continue to grow, which necessitates further examination into the social factors influencing this increase. The literature suggests that the reason for the rise in childhood obesity has a correlation with the amount of time spent watching television food advertisements.
children are bound to crave unhealthy foods. Especially since many advertisements are used to target children. Within the past few years larger portions of foods have amplified, the number of less healthy food advertisements have increased, and the parents poor eating habits have all contributed to childhood obesity. “Childhood obesity is a complex health issue. It occurs when a child is well above the normal or healthy weight for his
Is there a strong connection between the fast food industry and the growing rate of obesity among young children? The answer is yes- fast food consumption is a large contributor to increasing child obesity risks and the effects of long-term health problems in the future. Children are bombarded by fast food advertising on a daily basis which lure them into wanting fast foods in addition to the great taste. The rapid growth of child obesity is in step with the growing fast food chains and market. The realization of this important link is the first step in finding a solution to the growing epidemic of child obesity.
There has been a long term concern that youth or children who eat from fast food restaurants have a big risk for becoming overweight. Some research shows that "greater familiarity with fast food advertising on television is associated with obesity in young people" (Pediatric Academic Societies parag.1). It is known that these children and adolescents are being extremely exposed to fast food advertising including the internet, social media, and particularly on television. The marketer and owners of these fast food restaurants use many techniques to attract children and help cause childhood obesity. Not only are they mainly targeting children but also they target low income families and helping cause obesity in their income groups, with their low prices and dollar menus these families are vulnerable to their advertisements.
Studies show that there is a worldwide trend in increasing childhood overweight and obesity. National data proves that school-aged children in nearly every country studied provides the predicted weight results. Consumption of fast food and soft drinks contributes to the rise in child obesity, but there are strong associations between the duration of daily television viewing and child obesity. Increased television viewing in children is associated with reduced fruit and vegetable intake, and a decreased amount of healthy food consumption with an increase of unhealthy food consumption due to the excessive amounts of influence though food advertisements. Van den Bulck and Van Meirlo (2007) found that each addition hour of television viewed per day caused an additional six hundred and thirty five calories consumed.
Nowadays, in the busy world, fast foods, snacks, sweets, ready breakfasts, etc., all this junk, easy-ready food industry is influencing on our traditional eating habit. As the result, obesity. A study done by the Center of Disease Control showed that since 1980, one third of adult population has become overweight and according to World Health Organization (WHO), 170 million children under the age of 18 are overweight. The epidemic of the obesity is alarming because not only adolescents, but children too. Increased mortality and heart attacks, blood pressure and another kind of illness could let kids to dissatisfactory life.
Most of these food advertisements are for high-calorie and low-nutrient foods that children should not regularly consume. The purpose of this review of literature is to determine how advertisements in children’s programs affect children’s health. In order to find a direct correlation between food advertisements viewed and children’s weight, one would have to study total ad exposure and when children are exposed to the advertisements. Children are affected both mentally and physically in terms of their health by advertisements. Children’s programming is directed at such a broad audience that advertisers and big corporations can place advertisements on any popular children’s network and reach a huge audience.
According to the Centers for Disease Control and Prevention, "Childhood obesity has more than doubled in children and quadrupled in adolescents in the past 30 years" (Childhood Obesity Facts). There are many factors that can result in an increased risk of being overweight. Genetics, lack of physical activity, environment, and, more importantly, an individual's dietary habits are all among factors that can affect a child's risk of obesity. There are many different beliefs in this controversial topic. Some argue that fast food is responsible and that fast food advertisements are targeting children and others argue that fast food restaurants are not responsible what so ever, such as that arguments that it is a child dietary habits surrounding the meals.
When kids are in contact with advertising, they are being persuaded to eat unhealthy foods and the majority of them do not recognize it. For this reason, companies are using children as an important target to develop their economy. Also, while being influenced by advertising, many eating disorders such as childhood obesity has increased a lot around the world. Kids are being exposed to advertising a huge amount of their time per day, which gives food companies the opportunity to advertise and induce kids to consume unhealthy foods. For instance, companies