Beauty In Advertising Essay

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Advertising is an essential phenomena of the media and modern life. It is a profitable industry which affects our life as well as our lifestyle. Most of the advertising campaigns tend to attract the attention of the people by exposing them to what they believe is the most important marketing strategy. Strategies that will influence, manipulate, and attract many people, primarily women. Every day we come in contact with many advertisements that enlighten our society through its information; in magazines stuffed with models, billboards on the highway, actresses and celebrities on television, the message of what women should look like is everywhere. The unrealistic standard of beauty that women are bombarded with every day, gives them a goal that …show more content…

As competition grows faster and faster among the advertising industries, advertisers go further and further to grab the consumer’s attention. According to the article, “Eating Disorders: Body Image and Advertising,” a woman sees 400 to 600 advertisements per day...with that being said, “only 9% of commercials have a direct statement about beauty, but many more implicitly emphasize the importance [ideals] of beauty.” Although many women claim to ignore what they see on advertisements, it is impossible to remain unaffected by the aforementioned concepts and …show more content…

According to the Wellness Resource Center: Eating Disorders, “[women] reported in a Body Image Survey that "very thin" models made them feel insecure about themselves [and] 68% felt worse about their own appearance after looking through women 's magazines” (WRC). Furthermore, dissatisfaction with their bodies causes many women and girls to strive for the thin

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