Visual Essay
“Till Warmth do us Part” “Will you marry me? “ I do.” I swear my love to you ‘til warm water do us part.” Well obviously this isn’t your typical marriage because we aren’t talking about your typical couple. This is the marriage between your lashes and the new Clinique Lash Power Mascara. Mascara strong enough to fight even the most common moisture you encounter during your daily routines, such as rain, sweat, tears, and humidity. Are the facts true, or does Clinique just have sweet advertisement skills? The visual is black and white; centered in the middle of the page on a white background, the mascara wand is positioned next to the mascara tube with an engagement ring and wedding band closely binding them together. To most people, this advertisement is just boring with not much “pizzazz” which most people prefer. Some consumers may also feel that if you want them to spend their money on a product, then the advertisements needs to be convincing and interesting to attract the consumer’s attention. I feel this add portrays sophistication while maintaining a level of simplicity which makes it attractive. When it comes to make up what do you want? Do want makeup that is busy and caked on, or do you want make up done to the simplest form, which makes you look natural and beautiful? What Clinique is trying to say is, “We are a makeup company that can give you lashes that are not just glamorous and dramatic but also simplistic, water proof and smudge proof.” You the consumer shouldn’t want anything less. If Clinique’s ad was any busier, what could that say about their product? Sure some consumers would be attracted to it, but to other consumers it would make Clinique appear to be another cheap line of makeup like N.Y.C or Bon Bon, which often has overly busy advertisements displaying young models caked in the makeup product. While these lines of makeup products are sold in stores like Walgreens or CVS. Clinique is sold in department stores such as Dilliards, Neiman Marcus, and Saks and Fifth Avenue. Now we have to look at the validity of the argument that Clinique is trying to make. Clinique states their product can last through rain, sweat, humidity, and tears but will easilybe removed with warm water. Does this really make sense? Humidity, sweat, and tears, are all warm types of liquid that comes naturally from the body or the environment.
In 2011, Dr. Pepper 10 released a new ad campaign. Their new commercial’s primary purpose is to present a soda that is both healthy and still “manly.” In doing this, Dr. Pepper addressed a longstanding notion that Diet Dr. Pepper and Dr. Pepper Zero sodas are inherently unmanly. They attempted to reconcile this societal belief by creating a character that is extremely manly and still enjoys their 10 calorie drink. The average man is the target audience. They were hoping that they could target men that may want to drink more healthy beverages while still retaining their manliness. The character that Dr. Pepper creates to target this audience is a Paul Bunyan type. The actor has a long beard, is very rugged looking and shown being rowed down a river by a bear. The commercial is designed to bring back images of Grizzly Adams.
When you look at someone the first feature you look at is their eyes. The mascara industry knows this instinct all too well. Two respected companies in the industry are Covergirl and Revlon. In recent years the two companies have had great success in marketing their mascara products. Two of the accomplished lash products are Covergirl’s The Super Sizer and Revlon’s Lash Potion mascaras. In their commercials, the two brands have a few similarities as well as differences. Both commercials have similar target audiences, promise glamorous lash results, and have attractive female endorsers. On the opposing side, the commercials are different in regards to their theme, setting, and the endorsers chosen.
Every day in today’s world, people encounter advertisements through various media forms such as television commercials, magazine ads and billboards. Through advertisements, advertisers can persuade their viewers to buy their products through persuasive tactics. In a September 21, 2015 Sports Illustrated issue, Gieco Insurance ran an ad which used subtle hidden messages, encouraging words, and appetizing images to create a desire for its product.
While flipping through the pages of a fashion magazine, my fingers stop abruptly as my eyes catch an image of a nude man holding a clothed woman. The man has a muscular body and is effortlessly supporting the woman who's body is arched backwards, her arms hang in a swan-like manner. On the ground by her left foot lays a paint palette and her right hand is grasping a paint brush. The room that they are in appears to be a studio with press board floors, brick walls, and old unfinished wooden workbenches draped in cloth. The woman is painting a canvas with the image of the nude man. The foreground consists of the artist and the model, the painting and the easel, a stool, and a table with art supplies spread out on top. In the background, to the right of the canvas, stands a life-size statue of a woman facing the wall. The statue is a generic image of Greek statues from around 400 - 200 BC. In the right bottom corner of the page, a bottle of golden perfume called Tabu is superimposed on the page. The caption written in cursive reads, "Blame it on Tabu".
When it comes to shopping for the right mascara, people are looking for a product that will change their lashes from boring to bold and beautiful. I am referring to Benefit’ brand They’re Real! Believe it or not, this mascara has the power to transform the appearance of your lashes from boring to gorgeous and long. Listen to how Benefit describes the mascara: "They're real; lengthens, curls, volumizes, lifts and separates your lashes. Our jet black, long-wearing formula won't smudge or dry out. A specially designed brush reveals lashes you never knew you had!" The company is known for its great cosmetic line, but I can’t say the same about the advertisement the company displays. Even though Benefit’ mascara really does work, the advertisement
Texts are political. Political in the sense that they produce messages that carry specific ideas and beliefs targeted toward a certain thinking body of people. A familiar phrase in America is, “art imitates life.” It defines life as essential to art, but can we say the reverse? Could life imitate art? The semantics of the phrase seem too ambiguous for such a statement. What is the definition of art, of life? The phrase suggests that art reinforces cultural and social beliefs by using the verb imitate. If art imitates life, then life imitates art. The verb is reflexive and positioned in the middle of the two words it is reflecting. It is true then, the language speaks for itself, and this political statement can be used as a tool to find the underlying cultural belief within a text.
This advertisement appears in the Seventeen magazines, whose readers range in age between thirteen and twenty-five. The visual shows a young, blonde, Caucasian female who is attracting the readers to the COVERGIRL™ product. Placing this sort of ad in the Seventeen magazines is appealing to most young women due to the beautiful celebrity, Taylor Swift, who uses the same product. Also, the colors used, such as the pastel pinks, draws in the reader since they are very feminine colors. Finally, the product itself is appealing to the audience of Seventeen because younger women like to look their best, and to do that, lip-gloss is a handy accessory.
This is a strange thing for a woman stood out in the pouring rain to
Crisco had some early ads from the beginning of the 20th century meant to convince the housewives of the time to use its new man-made cooking product. One such ad featured a picture of a woman looking at a Crisco ad making this very decision; this ad contained the usual pitch to sell the product, and it was directed at the middle class housewife, who in early 1900’s American culture, would be the only audience interested in buying the product. A different ad showed a picture of a Crisco factory and had the text “Pure food from a clean factory”, this was a response to the well-grounded fear of the time that factories were filthy. The ad described the cleanliness of the factory and featured a picture of an all-female workforce dressed in white,
The usual Christmas time, the joy of festivities and much more. Little Sally was watching television with her mother when she had asked “Sally, what would you like for Christmas this year?” Sally knew exactly what she had wanted this year, not only seconds after thinking of what she would like...BAM! The advertisement for her guitar set was on the screen “Right there, Mom! That is what I want!” Being said, there are multiple ways to catch the interests of buyers. With the multiple ways of catching the buyer's interests, the most effective ways are Humor and Story.
The campaign has certainly yielded the results it set out to accomplish. However, the long term effects of this marketing strategy remain to be seen. Will younger women or women who believe in the supermodel definition of beauty be attracted to the brand? Society’s definition may not change even though women feel more confident. Beauty is subjective and cannot be applied to an entire group. Women might feel more confident but that may not make them any more beautiful in the eyes of society which might cause the whole message to
I am a 21-year-old girl who likes to wear makeup and a nose ring. Seeing one of my favorite rock-stars wearing a CoverGirl mascara product is convincing within itself. Even if you do not know who P!nk is, I think this ad has a very clear and bold message that attracts to all readers. The composition of the ads is designed to draw your eyes attention and by using warm colors on a dark background brings you right to it. I think it’s especially a good ad because all of the elements find a way to make it back to the intended message. Everything is related to the fact that this is a new, bold, and hot mascara that every girl should try. I also think that the layout and composition is crucial for this ad. It’s important that print ads draw in the readers attention long enough to receive the message. The text is clear and easy to read so you see what you need to know. Using a celebrity endorsement has definitely played a crucial role in the success of this ad. Like I mentioned before, P!nk is a perfect icon for this intended message and audience. This ad is definitely successful in m eyes and I am sure other audience members would
For Maybelline’s price they offer low competitive While stating in text the lipstick is truer and crisper from their rich pigments and creamier and more sumptuous feel from their nourishing honey nectar. The consumer can actually read those objectives off the advertisement. For a visual aspect you can physically see a flower dripping nectar onto the lipstick, as the lipstick glistens. In addition, the consumer can also see a beautiful model wearing one of the shades of pink to see how rich the lipstick really is. CoverGirl uses both verbal and visual messaging to accomplish the advertiser’s marketing objectives.
The Garnier Fructis advertisement, found in “Seventeen” magazine, promotes their new line of “Grow Strong” shampoo, conditioner, and treatments. The Ad features a young, attractive couple that seem to be happy. The first aspect of the ad that is noticed is the man, as he is the center of the page. The first thoughts that come to mind are that he is happy, attractive, and his girlfriend is caressing his head with her fingers through his hair. Next, you notice the woman who is beside him, the one caressing the man’s head. It is quite noticeable that her hair is long, shiny, and wavy. Also, the people in the ad are wearing fancy attire as if they are going to a formal event, which shows they are well-liked in society and are powerful. The product
Most importantly, Lancôme’s goal is not to help people fall in love or feel better about themselves. Lancôme’s objective with any advertisement is to sell the product and make a profit. Lancôme Paris is obviously part of a large cosmetic industry, and this particular advertisement also advances Lancôme into dating and romance industries. Given the name of the lipstick and rose pedals in the image, there is an obvious connection to roses as a symbol of love and romance. As Barthes’ explained it, “passionified roses” are a representation of the economics behind dating culture. Uniform to society, Crushed Rose lipstick is based solely on economics and consumer capitalism.