A Green Environment

Green Supply Chain Management has played an important role to achieve profit and market share by minimizing company environmental risks and impacts, while increasing their ecological efficiency. A study has shown that green supply chain management can be divided into ... ... middle of paper ... ...e of water and provide awareness about green friendly environment to general public. 10 CONCLUSION: It is conclude that Green supply chain is a new concept, need awareness and become popular in organization. Due to government pressures and make image in consumer’s mind company follow green SCM process, giving them green products and prove themselves a social responsible citizen. Though there are some difficulties to setup green supply chain process in organization and sometimes sales become decrease but it is a long term relationship which is profitable for organization as well as environment too.

Serious steps are required to be taken in this regard. Jha and Bhome (2013) conduct a similar survey as stated above to check and thereby create consumer awareness on Green Banking. Conducting interviews and using specially structured questionnaires for survey they state certain steps needed in Green Banking. Online Banking, Green Checking Accounts (ATM, Special Touch Screens), Green loans (low rate to those who wish to buy solar equipments) for supporting environment friendly residential projects, power saving equipments, Green Credit Cards, Paper Saving Mobile Banking are among few steps suggested by them. Green Banking will ensure organization’s move towards

According to Green et al. The green supply chain is “The way in which innovation in supply chain management and purchasing may be considered in the context of environment”. Green supply chain best practices: • Alignment of green supply chain goals with business goals: From the starting itself Green supply chain goals should be combined with business goals which in turn will help the organization to have a vision about how to spend the money and plan for it in advance. This will in turn help the organization to attain goals such as ecofriendly packaging, establishing the guidelines so as to decrease the energy consumpti... ... middle of paper ... ...and sustainable supply chain are the steps taken by the small and medium enterprises of the country as this leads to the effectiveness of the process. Looking and comparing the past data with the current we can reach to the conclusion that though the pace of implementing green strategies in manufacturing and supply chain is slow in developing countries but we have achieved certain mile stones in this.

It means developing and promoting products and services that fulfill the customer needs with respect to quality, utility and price, without having negative effect on the environment. Negative effect on environment is with respect to the use of raw material, consumption of energy, etc. It is even about selling products and services based on the benefits it fetches to the environment. Such product may be environmentally friendly in itself, or may be produced or packed in an environmentally friendly manner. Green marketers use this technique to market and promote their products and services.

Further elaboration would be done regarding its benefits or impact of this practice to the society and the environment. The disadvantages of green architecture are also discussed after. WHAT IS GREEN ARCHITECTUE? The Concept of Green Architecture “A green building is one whose construction andl... ... middle of paper ... ...chitecture Principles. Retrieved from http://www.ehow.com/facts_5872818_green-architecture-principles.html Wong, L. Energy Efficient Homes.

inputs, process, outputs, environment externalities and marketing”. Green business houses to be successful should implement the cleaner green business practices and also be in a position to communicate about their business services to build up their brand and capture the market share for the green business practices that they have adopted. The strategies should be not just avoiding environmental harmful elements but also understand the life cycle of their services. Differentiation among the products and services are relatively same amongst all products and services. Therefore the green factor becomes an important feature that can be added to the services and make the consumers purchase the services.

They seek to go above and beyond traditional marketing by promoting environmental core values in the hope that consumers will associate these values with their product or brand. They have become well known for their commitment to the environment as they have leveraged on sustainable practices as a means to gain market share. The unique scenario of Starbucks is the seamless integration of green marketing strategies in their operational framework. The company’s image is built on their commitment to proper waste disposal and material reductions use. They utilize this campaign framework in teaching their customers on the proper ways on how to reuse, reduce and recycle.

The concern related to the degradation of the environment has given birth to a new segment of consumers: the green or ecological/environmentally-friendly consumers. Before explaining how the STP process would affect green marketing, a green consumer should be defined. • Definition of Green Consumers A green consumer may be defined as a consumer who has concerns environment related issues. These consumers are supportive to environmental causes to the extent of switching product brands even if results in a higher cost to the consumer. The consumer will tend to only purchase environmentally-friendly or energy saving products.

In the past few years, to feature the environmental and sustainable responsibilities with the business world, great developments have been made. To incorporate these strategies increasing number of organizations have started to explore in making green production to products as their competitive advantage in the market. The following essay talks about the advancements and the benefits for having the green supply chain as a process of the business and its future in the industry. The approach to Green Supply Chain Management (GSCM) aims to provide companies with a supply chain route, which focuses on ecological and sociological aspects while making a managerial decision. There is a growing need for integrating environmentally sound choices into supply-chain management research and practice.

Green behavior is a mode of human development in which resource use paths to meet human needs at the same time preserving the environment so that these needs can be met not only in the present time but in many generations to come. Green behavior development ties together concern for the carrying capacity of natural systems with the social challenges faced by humanity (What Is Renewable Energy?). Green energy is good because, its domains are economics, ecology, and politics, and it will benefits the environment and plays a big role in the society today. Green energy is so sustainable architects continue to envision the utopian cities of the future, but one thing is certain; innovation means sustainability. In the midst of a global ecological crisis, architects and designers are relentlessly pursing design strategies that manage to mitigate the toxic byproducts of our consumption habits, while maximizing our use of sustainable energy sources.