I think Universities misrepresent the actual student body racial proportions on their advertising to sell the school and its environment. The idea being, indicating that regardless of once race or background, you will be comfortable and fit right in. A great case in point is the photoshopped image of Diallo Shabazz. According to NPR.org - A Campus More Colorful Than Reality: Beware That College Brochure (http://www.npr.org/2013/12/29/257765543/a-campus-more-colorful-than-reality-beware-that-college-brochure), The University of Wisconsin photoshopped the image of Diallo Shabazz in an admissions booklet. The photo was a shot of students at a football game – but Shabazz had never been to a football game. This shows the extent to which Universities are going to create a picture for their audience.
This discussion brings about an interesting view on similarity in relation to persuasion as expressed by O’Keefe (200), “The belief that greater similarity means greater effectiveness is an attractive one and is commonly reflected in recommendations that persuaders emphasize commonalities between themselves and the audience.” O’Keefe concludes
…show more content…
O’Keefe (183) wraps it up very well stating, “A communicator who knows what is correct (has expertise) but who nevertheless misleads the audience (is untrustworthy, has a reporting bias) produces messages that are unreliable guides to belief and action, just as does the sincere (trustworthy) but uninformed (low-expertise, knowledge-biased)
...an is capable of persuading his audience into accepting his simplistic views of the world. He makes it easier to rationalize with his stance by his strategic use of sentence structure and word choice. When analyzing a past speech or interpreting a speech as it is given, upmost priority should be given to analytical tools for analyzing persuasive symbols and language. Whether the topic at hand is motivated by great emotions as it is here or not, the audience can easily be swayed in one direction surprisingly based only on universal comprehension.
I do not believe that students are accepted to college based on their skin color being white, with that being said I do believe that there is a fair process for accepting college students to schools. The numbers of white student to minority students may be very different, but I do not believe that has to do with a raciest selection of a student body. Acceptance to any college should be based off experience and how well you did in high school and none of that is determined by the color of anyone’s
Conger, J. A. (1998). The necessary art of persuasion. Harvard Business Review,76 (3) , 85-95.
Kerbel, Matthew R. (1993). An Empirical Test of the Role of Persuasion in the Exercise of
Andres Martin takes full advantage of the three modes of persuasion outlined by Aristotle and in the following few paragraphs, I will outline each
The elaboration likelihood model (ELM) of persuasion is a theory of persuasion that focuses on how the audience interprets logic, evidence, reasoning, and other factors of the speaker or speech. Direct and indirect routes are both methods that contribute to the ELM approach. Direct persuasion route requires giving the audience arguments and evidence to make them think about how a product is a necessity to them, such as gas that can make a car go faster, food that can make a person meet his or her weight loss goals, or insurance that can give practical help to someone who needs it. Indirect persuasion is the usage of other tactics that appeal to the audience without them necessarily realizing it. The audience can use their intuition to be drawn in by a speaker’s charm, a catchy jingle, or a picture of a celebrity using the
Persuasion is a process by which the persuader, through communication, gains the approval or support for the topic (Let's Compare Motivate and Persuade, 2013). The arguments to motivate this change in thinking comes through careful use of rhetoric, but one must also be able to define the six principles of persuasion in social psychology: “Reciprocity, Scarcity, Authority, Commitment and Consistency, Consensus, and Liking” (McLean, 2010, p. 521) and be able to recognize them as they are taking place. Then, one must carefully apply these concepts in order to find the means to effectively facilitate persuasion (p. 518).
The world is a complex mixture of people with diverse languages, skin tones, and cultural differences. These differences are the most evident in human beings. People are classified according to one or more of these differences. But the division gives the impression of being a negative one. Exposing these differences in universities and colleges should not be the source any problems. In fact, exposing these differences should help people understand and at times lend a hand to disadvantaged college students.
Persuasion is a commonly used communication technique that allows us to socially influence a certain topic positively or negatively. Its purpose is to help affirm or nullify an idea, belief or attitude. Sometimes the exact topic is very detectable in communication such as during debates but other times it displayed a little more subtly. Persuasion is more than just verbally speaking. Non-verbal communication such as body language, tone and pitch of the voice can also add to the affirmation of the topic. The setting and location also help encourage the acceptance of what is being persuaded.
When diversity is being discussed, there are a plethora of ideas that are associated with it. Whether people are talking being put on a waitlist for college, about people of color, or about representation in the media, the subject of diversity is not rare. Recently, the conversation of diversity has become more common because colleges want to demonstrate that they have diversified campus. How would diversity on campus be defined? Most importantly, diversity is more than having an extraordinary personality. Race, gender, sexuality, and social status are a few of the superfluous traits that make an individual unique in a college’s eyes. In Sophia Kerby’s article, “10 Reasons Why We Need Diversity on College Campuses”, she notes that, while there has already been an effort to diversify high schools and middle schools, accepting students of different backgrounds is not as apparent in higher education (1) . A university desires to diversify its campus in order to benefit the students that are attending the college. Students are not only likely to improve
Others don’t agree with it, saying that it is just encouraging racism within the campus.... ... middle of paper ... ... So the question is, can we change this, make it better? We can change our implicit attitudes towards the African American group by exposing ourselves to influential African Americans, but people won’t look at pictures everyday of them.
Diversity is a must have when it comes to colleges and universities. Diversity is what separates the good universities from the great universities. Universities that have diversity help out their students more than anyone could imagine. It help students get ready to open up and understand one another on a more personal level. Some students grow up in segregated towns where there is not much diversity, but with the help of diversity from colleges, students will learn to learn and accept one another. It would be fresh new start for all of the students to learn about each other and their similarities and differences. The information college students could learn from someone that is from another culture is a great prize and will be remembered for the rest of their lives. “Diversity will further strengthen the United States as new minds with new views are added to the society. This is true of the country’s universities and colleges, as well”(Milligan).
The Heuristic and systematic model of persuasion. The heuristic component of the Heuristic and Systematic model of persuasion proposes that persuasive content is processed through the superficial evaluation of extrinsic persuasive cues. These extrinsic cues include surface characteristics, communication characteristics and audience characteristics. These cues are processed through cognitive heuristics which include simple schemas or decision rules. Examples of this can include past experiences and previous observations. For instance, a contextual cue could be a consensus heuristic, in which a previous experience demonstrated that if everybody agrees on an issue that the argument must be correct (Chaiken, 1987). Previous studies have demonstrated
In closing, Persuasion is a powerful tool, both in trying to persuade others and being
In the most advantageous of cases this model suggests that a receiver “considers the content of the persuasive message carefully and has favorable thoughts about the content” (Enfante, Rancer & Avtgis, 2010, p. 172). When receivers engage in cognitive thinking, they participate in the type of persuasion the authors call the “central route” (Enfante, Rancer & Avtgis, 2010, p. 172). Under the central route, the receiver employs positive feelings towards whatever the source is saying and then in turn acts or forms attitudes based off of the positive thoughts. Thus they interact thoughtfully with the information the source is attempting to get across.