444 Liquors: Communication through Wen Page and News Advertisement
1758 Words8 Pages
The Singh Inc. is the owner of two liquor retail locations, one location in downtown Baltimore and another in Essex, Maryland. The first establishment was opened in November of 2004. Shortly after their success in one location they opened the second location called 444 Liquors. The mission of the establishment was to offer a wide variety of products at a competitive price and to conduct business of selling alcoholic beverages in a responsible manner. The business was oriented in a way that the customers were always treated with respect. The employees would go to highest extend to satisfy a customer. Communication Methods
Communication is a key factor in the growth of the company. The major sources of communication are Facebook, web page, and the local newspaper. They use these sources to list daily deals, pictures of events taken place in the bar, and recipes of bar drinks.
The documents of interest are a local newspaper ad and a web page of the establishment. The sole purpose of these documents is to advertise to customer and building a connection with them. Ultimately, communicating to potential customers that do not know about the facility and letting them know about the deals we have to offer.
Interview and Recommendation
The interview composed with the owner explained the tactics used to achieve success so quickly and the hardship dealt by the owner. The core strategy the owner of the company told repeatedly was marketing. Letting the people know how competitive the prices are of the establishment would eventually increase customers. Minor adjustments I would suggest are enforcing the rules developed in the handbook and becoming more organized with the paper work...
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...ments. The sticky element of story or emotion could be incorporated in their ads to cause a reader to act on the idea.
Careful planning and preparation of communication could transform an unsticky idea into an idea the reader could act on. Effective communication encourages employees to participate in decision making or a potential customer to be loyal and long-term customer. Clearly expressing their ideas could significantly benefit an organization.
444 Liquors . (n.d.). 444 Liquors. Retrieved May 12, 2014, from http://www.444liquors.com/
Alred, G. J., Brusaw, C. T., & Oliu, W. E. (2011). The business writer's companion (6th ed.). Boston: Bedford/St. Martin's.
Crumr, D. (2012, December 5). 444 Liquors. East County Times, p. 3.
Heath, C., & Heath, D. (2007). Made to stick: why some ideas survive and others die. New York: Random House.