Edm Takes Over Video Based Advertising Essay

Edm Takes Over Video Based Advertising Essay

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EDM Takes Over Video-Based Advertising
Consumerism as the Focus
Historically, advertising has been used in selling goods for over 200 years. The rapid growth of advertising in our world today casts a shadow on the early processes that occurred before digital media was relevant. Unknown to most are the principles that go into the structuring and success of advertising. Advertising began it’s massive, upwards trajectory in tandem with “the enormous development of manufacturing” (Tipper, 1920, p. 3). With manufacturing soring, and the creating of goods being at all time highs, businesses desired stability so that they could thrive and always have positive returns backing their capital investments. This pressure forced businesses to also desire control of their sales, specifically stray away from a distributor or “unidentified product” system (Tipper, 1920, p.3). Consequently, the advertising principle of appealing to a consumer became a pivotal role in selling goods. This, in sync with the under cutting that manufactures were ruthlessly doing to each other, drove the desire of advertising through the roof, because it simply “provided a means of massing some of the selling operations under more definite control” (Tipper, 1920, p. 3). Competition soon found advertising and the ability to stay ahead of the crowd transformed the operation into one that requires “detailed knowledge of the fields of art, copy-writing, printing, merchandising, consumers’ habits, media, economics, and a hundred other subjects” (Tipper, 1920, p.4). This need for knowledge and experience has lead us to where we are today in advertising, at a place that is studied and analyzed; proven or failed.
STP Strategy
Consumerism becoming a necessity brought along th...


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...ffect consumers has become a vital addition to advertising. Goods, services, and products have personality and images “just like people” (Sirgy, 2015, p. 130). The overall image and persona that is associated with a business is established from the non-physical attributes, “packaging, advertising, price, and channels of distribution” (Sirgy, 2015, p. 130). An important principle that is the reasoning behind much of the analytic research that goes in to advertising is the communications media. Communications media more or less refers to the means of delivering and receiving information from brand to consumer. In society today, that communication happens on multiple levels in multiple mediums. Technology and innovation all around has made it possible to let any surface become ad space. All of these ad spaces are different and all powerful and weak in their own ways.

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