Consumerism as the Focus
Historically, advertising has been used in selling goods for over 200 years. The rapid growth of advertising in our world today casts a shadow on the early processes that occurred before digital media was relevant. Unknown to most are the principles that go into the structuring and success of advertising. Advertising began it’s massive, upwards trajectory in tandem with “the enormous development of manufacturing” (Tipper, 1920, p. 3). With manufacturing soring, and the creating of goods being at all time highs, businesses desired stability so that they could thrive and always have positive returns backing their capital investments. This pressure forced businesses to also desire control of their sales, specifically stray away from a distributor or “unidentified product” system (Tipper, 1920, p.3). Consequently, the advertising principle of appealing to a consumer became a pivotal role in selling goods. This, in sync with the under cutting that manufactures were ruthlessly doing to each other, drove the desire of advertising through the roof, because it simply “provided a means of massing some of the selling operations under more definite control” (Tipper, 1920, p. 3). Competition soon found advertising and the ability to stay ahead of the crowd transformed the operation into one that requires “detailed knowledge of the fields of art, copy-writing, printing, merchandising, consumers’ habits, media, economics, and a hundred other subjects” (Tipper, 1920, p.4). This need for knowledge and experience has lead us to where we are today in advertising, at a place that is studied and analyzed; proven or failed.
Consumerism becoming a necessity brought along th...
... middle of paper ...
...ffect consumers has become a vital addition to advertising. Goods, services, and products have personality and images “just like people” (Sirgy, 2015, p. 130). The overall image and persona that is associated with a business is established from the non-physical attributes, “packaging, advertising, price, and channels of distribution” (Sirgy, 2015, p. 130). An important principle that is the reasoning behind much of the analytic research that goes in to advertising is the communications media. Communications media more or less refers to the means of delivering and receiving information from brand to consumer. In society today, that communication happens on multiple levels in multiple mediums. Technology and innovation all around has made it possible to let any surface become ad space. All of these ad spaces are different and all powerful and weak in their own ways.
Need Writing Help?
Get feedback on grammar, clarity, concision and logic instantly.Check your paper »
- It is an irrefutable thing more and more people today are spending money on brand name items and the multibillion dollar organizations are making more and more money every day because of advertisement. It seems as if everywhere you go there is some kind of advertisement present, whether if it’s on the side of a bus on a billboard or on the back of a milk carton. Promotion of items has been occurring since the birth of bartering, advertisement is an unavoidable thing especially in today’s modern society.... [tags: Advertising ]
1036 words (3 pages)
- In modern society, advertisements and the media bombard Americans every single day. Television advertisements, movies, radio, and even Spam mail have become a daily part of the lives of many citizens. However, most people do not realize the sinister methods advertisers and corporations employ with the media in order to obtain a profit. The use of subliminal and negative advertising has increased immensely and shows no plan of stopping anytime soon. This dangerous ploy manipulates the public and causes individuals to subconsciously crave a product or service.... [tags: advertising, marketing]
1454 words (4.2 pages)
- Video games, the love and hate of so many generations. For these pixelated and sometimes overrated interactive works of technology that has almost taken over our society. But, there is more put into these works of violence and adventure. The creation is to be appreciated with who does this, spending so much time and effort on making them the sensation they are today. The advancement they have made from the 1960’s to now, changing from generation as a seen on social media when those pictures are seen referencing “if you haven’t see this you are old enough” or “you know you are old when you played this”.... [tags: Video game console, Nintendo, Video game, Atari]
1722 words (4.9 pages)
- Often times in media, certain social classes may be represented a certain way in order to prove a point or make a statement. They usually rely on stereotypes or over exaggerations of the specific type. In a True Corporation television commercial, the way that the different social classes are represented, viewed, and treated help to tell a story as well as add meaning to the situation when these patterns are broken. This commercial tells an inspiring and heartfelt story in just three minutes. It begins with a boy being chased out of what is presumed to be a store, by a woman.... [tags: commercial, media, audience]
1038 words (3 pages)
- Video games have been a rapidly expanding industry since their inception in the 1970s. Along with their growth have come concerns about violent video games and their effects on aggression and violence in young people. The many school shootings have pushed this issue to the forefront, since the two shooters were avid players of video games. These events brought about the question: do violent video games induce aggression in youth. That’s the question I set out to answer by looking at research. The research shows that there is a link between playing video games and increases in aggression in adolescents.... [tags: Media Violence 2014]
1900 words (5.4 pages)
- Video games have been a rapidly expanding industry since their inception in the 1970s. Along with their growth have come concerns about violent video games and their effects on aggression and violence in young people. The endless numbers of school shootings have pushed this issue to the forefront. These events brought about the question: do violent video games induce aggression in youth. That’s the question I set out to answer by looking at research. The research shows that there is a link between playing video games and increases in aggression in adolescents.... [tags: Media Violence 2014]
1900 words (5.4 pages)
- In the midst of a time period of racial conflict, Nike releases an ad with whites and blacks bashing each other due to the stereotypes created by each race. My initial reaction to the ad was “Alright, this is Spike Lee here,”I didn’t expect a nice ad since he wasn’t his usual “Mars Blackmon” character from the Jordan commercials, the playful sneaker lover from Spike Lee’s own film She’s Gotta Have It. The rant said by both races reminded me of the scene from Spike Lee’s film Do The Right Thing, in a scene where the characters are receding racial stereotypes about each race in America.... [tags: Advertising ]
1653 words (4.7 pages)
- Body Image has become a very important part of our society and what creates our view of it can come from anywhere. It is difficult to pin point what can exactly shape a person’s view on body image because bodies are everywhere. In certain time periods, one’s body image can be influenced by different things. In the Victorian Age status influenced women to be skinny, while currently advertisements and the professional world influence people to achieve the “ideal” body. However, nothing is more influential than what a person goes through during their everyday life.... [tags: Advertising, Woman, Shape, Obesity]
1327 words (3.8 pages)
- It is difficult to pinpoint what exactly shapes a person’s view on body image because bodies are everywhere. In certain time periods, one’s body image was influenced by different factors. In the Victorian Age, status pressured women to be skinny, while current advertisements influence people to achieve the “ideal” body. The professional world today, unfortunately also also makes judgements in regard to an employee’s character based on their weight. However, nothing is more influential than what a person goes through during their everyday life.... [tags: Obesity, Nutrition, Dieting, Advertising]
1186 words (3.4 pages)
- Introduction This report analyses a 60-second American online video advertisement for the Hyundai Car finder ' First Date ' advertisement in 2016. According to USA Today, this advertisement made a Super Bowl commercials in 2016. (Woodyard, USA TODAY 2016). The report contains a description of the advertisement, an evaluation of creativity, predictions about consumer responses and a recommendation for the agency. Creativity is assessed by examining two Divergence Measure dimensions in the Creativity in Advertising Model developed by Smith, Yang, Bucholz and Darley (2007).... [tags: Brand, Advertising, Hyundai Genesis]
1115 words (3.2 pages)