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In 2010, the Wall Street Journal published a series of articles on what it called “one of the fastest-growing businesses on the Internet . . . the business of spying on Internet users”. The extensive investigative report concluded that “the tracking of consum¬ers has grown both far more pervasive and far more intrusive than is realized by all but a handful of people in the vanguard of the industry”. The investigative series found that the nation’s top 50 websites each installed, on average, 64 different pieces of tracking technology on a visitor’s computer—almost always without warning. Sites aimed at children were even more aggressive in tracking users than those aimed at adults (Stecklow 2010). One of the explanations for this recent growth is because of the Data retention. For the past few decades, there has been a significant proliferation of digital media.
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