Advertising: An Analysis Of The Dallas Farmers Market

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Every advertisement’s purpose is to attract customers and persuade them to purchase whatever the ad is selling. Companies employ multiple techniques in attempting to do this, and the most prominent of these are ethos, logos, and pathos. These different rhetorical appeals each have different sub-purposes, as to how they aim to make their audience react, but in the end the goal is the same – to convince and persuade people to purchase the product in the advertisement. In the “Dallas Farmers Market” ad, the company made excellent use of logos, ethos, and pathos to attract multiple different audiences to their product. The Dallas Farmers Market advertisement targets multiple different audiences through its design and minimalistic key words. …show more content…

The dominant aspect of this advertisement is ethos, which has been utilized in the design of the ad, along with the inclusion of “Now Accepting LoneStar”. LoneStar is a large credit union that serves a majority of Dallas, so being inclusive of this not only at the farmers market itself, but also in the advertisement will help to draw in customers from the LoneStar credit union. This also may give customers the notion of the credit union supporting the Dallas Farmers Market. Although the LoneStar recognition is a meaningful use of ethos, it is not the main concentration of ethos within the ad. Ethos is crucial in this advertisement when it gets down to color scheme and design. Dallas Farmers Market intentionally designed this advertisement with colors identical to those of McDonald’s, in conjunction with forming the vegetable image in the center to appear almost interchangeable with an image of McDonald’s french-fries. This technique aims to be inclusive of teenagers and young children in their advertisement’s audience, along with individuals who normally may not eat in a very healthy manner. As for those individuals who do look for healthy foods to consume and purchase, the advertisements employment of logos assists in this …show more content…

At the bottom of the page, where it has been written, “Healthy Foods – Affordable Prices”, this is playing towards the “mother”-type audience, who is in search of cheap, healthy alternatives to their normally not-so-healthy lifestyles. Although no specific prices or products are detailed, one can make the assumption that they will find cheaper, healthier alternatives here, at the Dallas Farmers Market, then they will elsewhere. Another aspect of this ad that assists in this logic is the statement, “Since 1941”. This allows the audience to conclude that the company must be doing something right if they have been in business for that amount of

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