Virgin Group Case Study

Cultural Change Efforts

Every organization has a culture that is too rooted to allow any positive cultural change. Changing the culture of an organization is an uphill task due to the fact that it is historically rooted. Also, the culture is used in guiding decision making while at the same time introduce new comers. Additionally, the culture is woven into the daily activities of an organization. However, the change of organizational culture is necessary in making changes on the processes, structures and the strategies of the company. These changes; therefore, leads to improved efficiency.

The most fruitful way of changing the organization culture is the starting from the leadership. The individual holding these positions are very influential

The sharing of information will help the junior employees not only understand but also have a chance to make contributions that will lock out unethical practices. Additionally, the organization should define how the measurement will be conducted on the results. Every desirable behaviors and contribution will; therefore, be rewarded to encourage more contribution.

Virgin Group offers a unique platform for changing organizational culture in favor of ethical practices. The company operates different ventures; therefore, providing a platform where ideas can be transferred from one field to the other. The managements of different ventures are able to meet and share their techniques leading to an ever-changing organizational culture. The global presence of the company also contributes greatly in the sharing practices from different

In most cases the good deeds that are motivated by the organizational citizenship is not rewarded directly; the employee may work overtime for some hours without demanding for compensation. Such actions lead to indirect rewards for instant being allowed to work without supervision.

In most cases, organization citizenship is usually realized while conducting social work that is sponsored by the organization. Such individuals participate actively in the volunteer exercises where the company earns a good reputation. Apart from performing extra duties, the employees are able to conduct their work more efficiently. Team work is achieved as the sense of belonging between employees encourages them to assist each other. Additionally, the employee may act as the eye for the company as they will be affected in case of a dangerous situation. Therefore, they tend to report any unusual observation for early