Creating a New Online Business: Shopping on the Go

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1.0 Executive Summary

Shopping On The Go (SOTG) is a company that provide technology services that helps and improve the way we live. Nowadays, business is expanding everywhere and workload are getting heavier with less pay. People are working harder than ever in order to earn a living in the society. Doesn’t matter how hard you work, you still have to go back to your family.

In today’s highly competitive environment, it is extremely hard to go to the supermarket to do grocery shopping because of the workload they have. So Shopping On The Go has come out with a brilliant plan to change lives. SOTG has developed a software that will allow users to shop while you are waiting for the bus, train or even when you are walking on the street. It allows customer to snap the QR code of the product you want, and it will be delivered to you home before you get home.

2.0 Name of the business

Each company will have an unique name to label themselves, we named our company Shopping On The Go also known as (S.O.T.G). We choose this name because it is simple and straight forward. It does not beat around the bush.

3.0 What will your business do?

Some people have jobs that require to work for longs hours and some don't, peoples that work for long hours doesn’t have the time to go to supermarkets to buy groceries. This is where our business come in, Shopping On The Go (S.O.T.G) helps those people that have a long working hour. SOTG provides a system that allows people to buy product from the company that advertises their products. For example a supermarket that advertise their product at a train station, people that are waiting for their trains has the time to go through the available products that are advertised at the tra...

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...our of working, some of them do not have the time or even to tired to go out to buy grocery. Our companies have introduced a system that allowed customer to purchase without even being in the supermarket. It is software that allow customer to snap the QR code of the product and the product will be added into your cart to be purchased. Another special feature is that customer can pick what times for the product to be deliver to their doorsteps. By using our service, customer can purchase without being in the supermarket, which is time conserving and less effort.

Our long-term plan is to be able to partner with other big companies such as Jusco, Giant and even Aeon. By partnering with these companies, it will increase the number of customer and also make our company well known in other country. We hope that our company will be able to change million of lives.

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