COOPA Project

501 Words2 Pages

Fashion began in Paris at the end of the 19th century. That was when the first designer label was created. ‘Charles Frederick Worth’ was the one who began the fashion branding. Before the brand begun, the dressmaker are just a tailor who receives an order from their clients, who had seen the dresses from the illustrated magazine and wanted to make copies them. After Worth had changed the fashion rule, Dressmakers come to be more creative and dictate fashion. They produced their own gowns and gave their clients a little show. That is the way in which the brand starts. From 19th century till nowadays fashion brand had been change a lot, some business company took over the fashion house and reform it to be a fashion brand. However, to be surviving in this century fashion house have to lean o...

More about COOPA Project

Open Document