Mcdonald's Perception Of Consumer Perception

The Consumer’s Perception
Buchanan et al (2001) defined Perception as a self-motivated process, since it entails ordering and attaching meaning to a sensory data that is raw. Human perception is an active process that categorises and interpret information provided by our senses and it help us to understand the key message an object they encounter. According to Payne et al (1992), the information being encountered before through stimulus are stored in our memory the way we perceive it and force consumer’s to act in a different way. In regard to the Activia and Mcdonald’s advertising, it wants people to combine their five senses, which are taste, smell, sight, hearing and touch, and by stimuli it, with the idea of filling the gap in relation to our needs

attitudes tend to be enduring, and because they are based on people values and beliefs, they are hard to change. According to Ryan Jnr (1991), consumers always think about the likes and dislike of the brand to the consumer. Thu, it makes it difficult for consumers to switch to another competing brand. However, this does not prevent companies trying hard to change our attitude, and if anything, have a positive view towards the product. McDonald’s new add is trying to convince consumers that, the new small burger carry is healthy. An altitude can shift depending on the environment and the circumstance the consumer is in. Attitude can change depending on consumer need, situation variables, pre-existing attitudes, development of salient belief’s and attributes of the product. For example, consumer may have a belief that eating McDonald’s is bad for their health, however, if they with their family and choose to visit the restaurant they may be tempted to eat the meal so as not to spoil the family atmosphere, and this is exactly the McDonald’s advert is try to