Ithaca College Fitness Center Case Study

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Ithaca College fitness center: a safe environment where students and faculty are given the opportunity to participate in group exercises. However, if one prefers to work out alone, they are provided with a wide range of fitness equipment that caters to their needs and desires. Services offered besides the basic exercise area consists of an aerobics room for group exercises such as yoga and zumba, a rock climbing wall, a mondo and wood floor gym (Ithaca College Fitness Center, n.d.).
IC’s fitness center hopes to achieve “... excellence by modeling integrity and professionalism that leads to a comprehensive educational experience, community pride, and personal well-being” (Reilley, 2016). …show more content…

Therefore, a fitness center that provides an inexpensive and convenient place to exercise is perfect for students who live on campus. As stress levels rise and students begin to binge eat, because that is the only way to stay warm in Ithaca, without having to bundle up in plethora of layers, many students may feel the need to work off all the calories. With the facility being in close proximity to most on campus housing, students are able to go at relatively reasonable times. Beside students, faculty whom have hours in between lectures are given the opportunity to work out on campus as …show more content…

This means that the funding is assembled through the college. As for our goal of spreading awareness, there are many collaborators within the school who are closely linked to the facility. Specifically, these include organizations, programs, and buildings like the Hill Center whom advertise the fitness center to exercise science students, A&E Center, PT students, The Ithacan and Intercom for advertising purposes, as well as IC social media, and other members who make up a secondary audience who have contributed to the publicization and success of the

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