Claude wants to increase his profits by expanding and improving his public skating program. Although he already holds a successful hockey program, he was hoping to utilize prime times on the weekends in order to bring in more revenue. He’s included 14 public skating sessions in his schedule but they haven’t attracted many people. He thought about cancelling some less attractive sessions, but he felt that he needed to offer a variety of skate times for the many different people he’s already attracted. After attempting to attract more of what Claude believed was his “customer” and gathering disappointing results, he must now decide what direction he should focus on for the future. After promoting his business on Facebook and investing over …show more content…
He has already invested a great amount of time and money into this demographic, and therefore shouldn’t shy away from his serious commitment to building the teen and young-adult market. On the flip side, Claude definitely needs to re-consider how to effectively satisfy his new target markets through his marketing …show more content…
Although his hockey programs have always been successful, public skate sessions are a whole new market to explore. After properly identifying and segmenting the market for weekend ice-skating, we have discovered the best possible slice of the pie for Claude to target and form his marketing mix around. After tweaking his promotions to satisfy his target market’s needs and wants, Claude will have a better chance of achieving his goal of increasing his profits through weekend public
Sport Record The founding father of the Olympic Movement, Pierre de Coubertin, referred to the sport record as having the same function in the ideology of Olympism as the principle of gravity in Newtonian mechanics (Loland 1995). The record was, so to speak, the eternal axiom of sport. No doubt, Coubertin was right in many ways. The fascination for records is a key element in our fascination for sports. Records are the stuff of which legends and myths are made. Johnny Weissmuller's 1924 one