Challenges Faced By A Once Dominant Retail Giant Essays

Challenges Faced By A Once Dominant Retail Giant Essays

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Assignment #2 Methodology
Abstract
The objective of this research paper is to illustrate the survival difficulties faced by a once great company. This paper examines the downward spiral of a once dominant retail giant. It considers the external contextual forces shaping radical changes in the traditional retailing industry as well as the internal forces associated with specific decisions. The paper will explore and assess these external and internal strategic challenges, culminating with the current position of the organization. The paper will look at how the rapid changes and complexities in the retail industry is driving innovation and competition between the new technology driven companies and the traditional retail firms still in transition.
Aim
Will Sears Holdings survive? Well the aim of this project is to explore and address that fundamental question by applying a descriptive Research and qualitative method elucidate. The regression of the company will be described with the absolute clarity it deserves.

What the company needs, says retailing expert Louis W. Stern, a marketing professor at Northwestern University, ' 'is someone with Wal-Mart mentality and the Limited 's flair. ' ' Adds Ann C. Hunt, a partner at the Korn/Ferry International search firm: Someone like John Sculley (Patricia Sellers 1988 Fortune Magazine).



Research Design (Descriptive)
Research design is perhaps the most vital part of any research proposal as it includes the entire planning of the research to be carried out and thus any errors during this process, can invalidate the research as useless drivel. Therefore, the research design should be crafted in entirety with utmost precision and specification to ensure the work process is easy and worthy o...


... middle of paper ...


...reviewed journals, books, research papers, reliable websites and newspaper articles.
Conclusion
This represent just a frame work of the proposed research and will be expanded should the proposal be found suitable for the research to be conducted. The proposed research will present a compelling case about the survival challenges of Sears Holdings, and to elucidate with absolute clarity about the most fundamental question being ask, will Sears Holdings survive? Addressing every aspect of the research in an organized and systematic manner, will ensure the cohesiveness required for research validity and reliability.
Works Cited:
Patricia Sellers (1988) Fortune Magazine
Zikmund, Babin, Griffin, Carr (2013), Business Research Methods
Murphy E, Dingwall R, Greatbatch D, Parker S, Watson P. Qualitative research methods in health technology assessment
David Krathwohl, (1993)

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