Celebrity Endorsements For Political Parties Essay

Celebrity Endorsements For Political Parties Essay

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In the United States celebrities hold a great deal of influence on the lives of everyday citizens. Athletes, Movie stars, TV Stars, and other television personalities have into larger than life figures. With this much power and influence what would happen if more celebrities used their platform to influence the outcome of presidential elections. This brings me to my question "Do celebrity endorsements of major party candidates have an affect on U.S. Presidential elections"? I feel that this is an important question because celebrities have the opportunity to use their platform to influence major elections. My dependent variable is whether or not their endorsements have an effect of the outcome of an election.

The article "An Experimental investigation of the effects of celebrity support for political parties in the United States Written by Anthony J Nownes. In the article Nownes talks about how celebrity endorsements have always had an effect on the way people view candidates and their parties. One of The 8 Hypotheses that Nownes tested states that for respondents who view Peyton Manning negatively, evaluations of the Republican Party will become less positive with exposure to information about his financial support for Republicans and the Republican Party. To test the hypotheses Nownes used a random pretest and posttest control group experiment. His experiment results supported the notion that information about celebrities political activities can influence how people think about the political parties. Nownes, A. J. (2011). An Experimental Investigation of the Effects of Celebrity Support for Political Parties in the United States. American Politics Research,40(3), 476-500. doi:10.1177/1532673x11429371

In the article by...


... middle of paper ...


...y politicans are those who go beyond one-issue politics and run for public office. On the other hand you also have celebrities that are just endorsers, primarily campaigning for a major party candidate like Oprah did for Barack Obama in 2008.


In conclusion I believe that the 5 Journals that I have chosen give me a good starting point for my research paper. The articles all have the same dependent variable as my Research Question: Do celebrity endorsements of major party candidates have an effect on U.S. presidential elections. The dependent variable being whether celebrity influence has a true impact on the outcome of elections. The journals all offer a different viewpoint on Celebrity endorsements but they all correlate directly with my research question. After reading these 5 journals im confident that I will effectively be able to answer my research question.

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