The article "An Experimental investigation of the effects of celebrity support for political parties in the United States Written by Anthony J Nownes. In the article Nownes talks about how celebrity endorsements have always had an effect on the way people view candidates and their parties. One of The 8 Hypotheses that Nownes tested states that for respondents who view Peyton Manning negatively, evaluations of the Republican Party will become less positive with exposure to information about his financial support for Republicans and the Republican Party. To test the hypotheses Nownes used a random pretest and posttest control group experiment. His experiment results supported the notion that information about celebrities political activities can influence how people think about the political parties. Nownes, A. J. (2011). An Experimental Investigation of the Effects of Celebrity Support for Political Parties in the United States. American Politics Research,40(3), 476-500. doi:10.1177/1532673x11429371
In the article by...
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...y politicans are those who go beyond one-issue politics and run for public office. On the other hand you also have celebrities that are just endorsers, primarily campaigning for a major party candidate like Oprah did for Barack Obama in 2008.
In conclusion I believe that the 5 Journals that I have chosen give me a good starting point for my research paper. The articles all have the same dependent variable as my Research Question: Do celebrity endorsements of major party candidates have an effect on U.S. presidential elections. The dependent variable being whether celebrity influence has a true impact on the outcome of elections. The journals all offer a different viewpoint on Celebrity endorsements but they all correlate directly with my research question. After reading these 5 journals im confident that I will effectively be able to answer my research question.
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