Introduction
Borgata Hotel Casino and Spa was the first new casino resort in Atlanta, and it was to embark on a recruitment campaign to employ over 5,000 employees across many positions. Borgata wanted its staff to be passionate about the reason why they wanted to be employed at Borgata and that would ensure the company prospers in their new venture. To attract the quality personnel they need and to effectively manage the number of potential applications, Borgata needs to have various recruiting programs. By having more than one recruiting initiative they can ensure they maximize the effectiveness of attracting the right candidate and filter out the ones that do not come up to the standard they are looking for. Borgata needs to maintain and exemplify the hotel and fine dining service that Atlanta has come accustom to, so by attracting the fine chefs and hotel staff they can ensure the demands from the city are surpassed.
Methods of Recruiting
There are many types of recruiting programs that can attract the range of people that the hotel requires, placing ads in newspapers, billboards, and advertising plaques outside retail or transport locations. Other types of campaigns can include electronic media, web sites, mobile recruiting stations and job fairs. Because this was a new hotel and Casino only one method of recruiting was going to be successful, the external method will need to encompass all types of recruitment to successfully hire over 5,000 employees. I would assume some posts may well be transplanted from other areas with Borgata to ensure the establishment has some experienced staff to manage the new hotel.
Recruiting Programs
Media Advertisement
Advertising in local newspapers, hotel and gaming journals would hel...
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...oted prospective associates to "Work Some Place Different." Borgata recruiters will also create a strong presence at upcoming job fairs at regional colleges and universities inviting candidates to learn about the Borgata difference and apply for positions at BorgataJobs.com’ (Borgata Hotel Casino & Spa, 2006, para. 8).
Works Cited
Aamodt, M. G. (2010). Industrial/Organizational Phsycology (6th ed.). Belmont, CA, USA: Wadsworth Cengage.
Borgata Hotel Casino & Spa. (2006). BORGATA TO INCREASE EMPLOYMENT BY 25 PERCENT WITH ITS 2006 EXPANSION. Retrieved from Press Release: http://www.theborgata.com/press/press-releases/archive/2006-recruitment-initiative
Interactive, C., & Sandler, J. (2011). Creative recruiting helps hotels attract the best employees. Retrieved from Hotel & Motel Management: http://findarticles.com/p/articles/mi_m3072/is_19_219/ai_n8967683/
The United States is nation dependent on restaurant industry, over the past 60 years the allocation of the family food dollar toward restaurants has grown from 25% in 1955 to 47% in 2012. Bubba Gump, a young restaurant company (founded in 1996), leveraged a brand based on the Forrest Gump movie (1994). Scott Barnett, President and CEO knew his brand would gain immediate recognition. In the highly competitive hospitality industry all restaurants are looking for the competitive advantage, capturing as much of the food dollar expense. In 2001, Mr. Barnett fully understood that most new brands must differentiate themselves from similar concepts by quality food, excellent customer service and consistency across all units. (Case study: Bubba Gump Shrimp Co. 2007) He facilitated a program centered on a “culture of care and concern for people”. It the late 1990’s, Bubba Gump was facing a management retention issue and was positioned for aggressive growth. The combination did not align. We will diagnose and provide an aligning strategy for reducing management and employee turnover, as well, specify career paths for management, empowering Bubba Gump Growth.
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Discuss how the employee selection methods at Outback Steakhouse help the organization achieve a competitive advantage
Sheth, S. (n.d.). Bookmark and share recruiting the best talent for the hotel industry. Retrieved from http://www.hcareers.com/us/resourcecenter/tabid/306/articleid/835/default.aspx
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This article is about Harrah’s Entertainment; one of the largest casino entertainments made a decision to move away from being a product based company to a strategic marketing company geared towards customer satisfaction by implementing a customer focused rewards program. Bill Harrah, the founder of the company established the company’s reputation on the premise of pride of the employees working for “the best in the business” while given more attention to the condition of the properties. However, when Gary Loveman joined the company as the new Chief operating officer, he made a move towards customer service. Gary Loveman hired Marilyn Winn, the head of Human Resources, to change how the company engaged in people development. Winn came up with a strategic plan to develop Harrah’s human capital. As a result, Winn is faced with the difficult task of improving employee motivation and job satisfaction in a rough economy after 9/11, which changed our nation forever. Although, the company gained market share it did not quite meet the company’s projected level.
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...greater number of people in an economic, efficient, and effective manner. This paper has provided a background and understanding of employment recruiting, the styles, methods, and tools available to allow customization of interviewing methods applicable to the situation or needs of the organization or project. An overview of the creative large scaled employee recruitment project Borgata Hotel and Casino notably made history and a study of best practices in employee hiring, recruiting and interviewing process that enhances corporate strategy.
Businesses recruit staff to expand the business objectives and change job roles within the business due to new skills and new